Advertisement

Parking Lot

Agency Network: 
Published/Aired: 
January 2011
BBJ Ambient Ad -  Parking Lot

Description

BBJ(Bazi Bushen Jiaonang) is a kind of capsules of traditional Chinese medicine, which can improve male’s sexual function. In China, this kind of medicine can not be advertized on TV or publication. Hence, we communicate through a non-traditional way.
We printed the outside package of product on a parking sensor card. While using parking sensor card into or exit the parking lot, the bar will raise up. Product function can be shown without any literal explanation.

Ambient advertisement created by Charm, China for BBJ, within the category: Pharmaceutical.

Advertising Agency: Charm Advertising, Beijing, China
Executive Creative Director: Tseng Cheng Kuang
Creative Director: Chen Jung
Associate Creative Director: Chen Dong Qiang
Art Director: Chen Xin Yu
Log in or register to post comments
Molecule's picture

like

Molecule
Activity Score 435
Copywriter
tirthomitro's picture

so fuckin' old idea

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Glut's picture

So old!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
luispiter's picture

what..???

luispiter
Activity Score 2756
comunication
lalmadv's picture

Very funny. Maybe it's old but I think it still works. I'm talking about the ambient, I don't know about the medicine ;)

lalmadv
Activity Score 78
Copywriter
Yarp's picture

Bah! It's damn funny and I'm not so sure I've seen the parking bar used to advertise ED pills in this way. You guys have any links?

Yarp
Activity Score 385
Copywriter at Freelance
everartz's picture

even if its old.. it is still funny

everartz
Activity Score 7613
Art Director |

| everartz |

Ads.chinaSMACK's picture

i like the name of the agency..."charm advertising". what joy.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

dsklan's picture

jaaa, die penisschranke!!!!

dsklan
Activity Score 1926
Art Director at homeshop
Sophia Lambadaridis's picture

Clever, maybe placing the logo on the parking bar will create a more obvious link.

Sophia Lambadaridis
Activity Score 64
Featured Content

Latest Collections

Advertisement