Parking Lot

Agency Network: 
January 2011

BBJ(Bazi Bushen Jiaonang) is a kind of capsules of traditional Chinese medicine, which can improve male’s sexual function. In China, this kind of medicine can not be advertized on TV or publication. Hence, we communicate through a non-traditional way.
We printed the outside package of product on a parking sensor card. While using parking sensor card into or exit the parking lot, the bar will raise up. Product function can be shown without any literal explanation.

Ambient advertisment created by Charm, China for BBJ, within the category: Pharmaceutical.

Advertising Agency: Charm Advertising, Beijing, China
Executive Creative Director: Tseng Cheng Kuang
Creative Director: Chen Jung
Associate Creative Director: Chen Dong Qiang
Art Director: Chen Xin Yu

Comments (10)

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Molecule's picture
Activity Score 435


tirthomitro's picture
Activity Score 2758

so fuckin' old idea

they showed me a picture & i laughed
dignity has never been photographed

Glut's picture
Activity Score 3935

So old!

luispiter's picture
Activity Score 2756


lalmadv's picture
Activity Score 78

Very funny. Maybe it's old but I think it still works. I'm talking about the ambient, I don't know about the medicine ;)

Yarp's picture
Activity Score 385

Bah! It's damn funny and I'm not so sure I've seen the parking bar used to advertise ED pills in this way. You guys have any links?

everartz's picture
Activity Score 7613

even if its old.. it is still funny

| everartz |

Ads.chinaSMACK's picture
Activity Score 271

i like the name of the agency..."charm advertising". what joy.

Advertising @ chinaSMACK

dsklan's picture
Activity Score 1926

jaaa, die penisschranke!!!!

Sophia Lambadaridis's picture
Sophia Lambadaridis
Activity Score 64

Clever, maybe placing the logo on the parking bar will create a more obvious link.