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Pool Table

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

The Barclays Singapore Open is played on one of the toughest courses in Asia. We were asked to create awareness for this event. So we highlighted the immense skill required to be a professional golfer by comparing it to other sports. Based on this idea, we imagine if we apply all these natural factors into other sports, say soccer, how would it be? It would be amazingly difficult to play. For this campaign we developed print and poster ads, bus advertisements and impossible but real pool tables, featuring slopes, trees and bunkers. We placed them inside sports bars around Singapore. Despite rain and indement weather on two of the days, the tournament still managed to draw a crowd of over 23.000 spectators.

Ambient advertisement created by TBWA, Singapore for Barclays, within the category: Recreation, Leisure.

Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Directors: Hagan de Villiers, Garry Steele
Art Director: Merlin Kwan
Copywriter: Paul Allen
Photographer: Invy Ng
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PeterPanda's picture

This installation is more powerful than print in my opinion.
The game is similar, put a ball in a hole, so it's more effective.

PeterPanda
Activity Score 24
Art Director
kleenex's picture

Man would 18 differrent holes of pool golf look just soooooo cool in a pool hall.

I would love something like that,

kleenex
Activity Score 51106
Web Designer/Developer
vote4pedro's picture

While this execution is more true, it's more so what. I don't watch people play pool. And I don't watch golf.

The other ad is a false analogy. You don't have other players attempting to block your shot in golf. And you don't have to race to the ball before someone else gets there. Overall, I'd say it's a losing argument to compare golf to more exciting sports. And comparing it to equally boring games doesn't buy you much. Overall, it's more a problem of strategy than creative.

vote4pedro
Activity Score 4601
Copywriter
designzero68's picture

Like it because haven't seen similar stuff yet. Pretty new. If golf is really tougher compared to other sports. I don't know, maybe that's why more ppl do play soccer than golf in this world? Isn't advertising always exaggerating? Really good tho, looks solid.

designzero68
Activity Score 74
Adsolute's picture

Well done. Pretty fresh.

Adsolute
Activity Score 32
Copywriter
Maxads's picture

cool.

Maxads
Activity Score 60
Art Director
MK6778's picture

my favorite.

MK6778
Activity Score 36
Creative Director
TimothyJ's picture

brilliant

TimothyJ
Activity Score 35
Creative Director
lzz20022002@163.com's picture

Good idea.I like it.
挺好的,很开放,在中国执行肯定受到限制,呵呵

lzz20022002@163.com
Activity Score 40
AD |

广告无国界

chuckieT's picture

Logically flawed. But new and interesting enough that I think its talk value more than compensates for its shortcomings.

chuckieT
Activity Score 680
Creative
NONE™'s picture

Well done!!!!!!!!

NONE™
Activity Score 209
Other |

NONE™

Spanky's picture
Spanky
Activity Score 4899
Other
neary jaclies's picture

nice

neary jaclies
Activity Score 104
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