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Agency Network: 
Published/Aired: 
April 2011

Description

Ambient advertisement created by Ogilvy, Brazil for Bar Aurora e Boteco Ferraz, within the category: Recreation, Leisure.

Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Art Directors: Paula Fernandes, Lucas Osis, Raina Rocha
Copywriters: Beto Cocito, Pedro Fernandes, Flavio Tamashiro
Account: Valeria Barone, Camila Porto
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Carlão Busato
Executive Producers: Alex Mehedff, Renata Dumont
Director of Photography: Russo Loyola
Editors: Andrea Machado, Lucas Aires
Post Production: Hungry Man
Post Producer: Rodrigo Oliveira
Cast: Celso Melez
Audio: Jamute Audio
Soundtrack Production: James Pedrozo, Cesar Mattos, Eliezer Borges, Sanjai Cardoso
Soundtrack Creative: James Pedrozo, Cesar Mattos
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Rchuecos22's picture

Excellent way of illustrating the point. People should take conscience when driving!

Rchuecos22
Activity Score 103
Amontalvan's picture

Bloody good iniciative!!!!!!

Amontalvan
Activity Score 22
Guile's picture

Ha! Very nice! Their faces after reading the ticket is pure gold. Pegos de calça curta!

Guile
Activity Score 95
Producer/Director at Cabaret Studio
Jackbr's picture

Very, very nice. Good work, good team.

Jackbr
Activity Score 1500
Art diretor |

JackBR

bj-71's picture

Good act and right to point!

bj-71
Activity Score 117
Miss Copywriter 22's picture

superb

Miss Copywriter 22
Activity Score 175
Copywriter
ruchira's picture

superb.... very stright...

ruchira
Activity Score 27
hyderabad
Prof's picture

heehee

Prof
Activity Score 1449
Copywriter |

Quite really.

dimu's picture

perfect

dimu
Activity Score 57
ZZbottom's picture

standing ovation

ZZbottom
Activity Score 111

zzbottom

morse's picture

Very good acting and idea.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Excellent - if only this message could spread further then the couple of hits they'll grab on YouTube, as I can't see this going viral.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
KOWU's picture

hahaha. nice!

KOWU
Activity Score 111
Miami Ad School Europe
liny_77's picture
liny_77
Activity Score 206
Creative Director
MonteVerde's picture

It's nice, but I agree. Notice that both ideas are from Ogilvy, one in India, the other in Brazil. It's definitely borrowed interest.
One for a bar, the other for MTV: http://www.coloribus.com/adsarchive/ambient/mtv-initiative-against-dru...

MonteVerde
Activity Score 11
Boxey's picture

Great idea, whomever first came up with it!

Boxey
Activity Score 8879
Melaleuca In-House
Hammad S's picture

Good good good! Makes complete sense. Except...ppl were more worried about the car...which troubled me..

Hammad S
Activity Score 484
tebbear's picture

awesomeness!

tebbear
Activity Score 59
Marketing Manager
daaawat's picture

awesome

daaawat
Activity Score 12
Art Director
mrakamu's picture

bloody brilliant!

mrakamu
Activity Score 914
Copywriter
gklnair's picture

Simple yet Brilliant !!

gklnair
Activity Score 41
Marketing Manager at Oxygen Healthcare Communication
observant vicky's picture

simply superb!!!

observant vicky
Activity Score 194
Copywriter
Brainchild Theories's picture

Copied or not, it's genius and hilarious.

Brainchild Theories
Activity Score 74
Graphic Designer at Transmedia Creative
SuperPolle's picture

Fantastic!
Would SO have liked to have come up with this one.

SuperPolle
Activity Score 155
GEEWIZ's picture

very good.

GEEWIZ
Activity Score 38
Art Director
sushantd's picture

Damn Bloody Good! It deserves a metal!

sushantd
Activity Score 125
Copywriter
Wordnerd's picture

Hahaa! BAM!

Wordnerd
Activity Score 6692
Copywriter
Mr. Green's picture

Another brilliant stunt for this bar chain. Always sharp and relevant.

http://adsoftheworld.com/media/ambient/bar_aurora_boteco_ferraz_drunk_...

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
Sri Perera's picture

Wow... good thinking... never drive when you drink... trust me through experience...

Sri Perera
Activity Score 2
Media Buyer
Glut's picture

excellent!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
mikey mugambi's picture

Awesome insight and execution.

mikey mugambi
Activity Score 69
Imagine IMC
youngilvy's picture

gooood

youngilvy
Activity Score 142
Creative Director
velle's picture

touche.

velle
Activity Score 1550
Copywriter
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