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Alzheimer ATM

Agency Network: 
Published/Aired: 
June 2016

Bank Santa Fe: Alzheimer ATM

Description: 

There are more than 35 million people in the world with Alzheimer’s. In Argentina only 10 % of people receive appropriate treatment for this disease. So, Taking advantage that a lot of people pass through the branches of Banco Santa Fe's doors, we made an interactive and innovative activation. Seeking to generate awareness in society on such an important issue, we intervened the ATMs and made them become an unforgettable experience for our clients.

Ambient advertisment created by Y&R, Argentina for Banco Santa Fe, within the category: Finance.

Advertising Agency: Dhélet Y&R Latam, Argentina
Executive Creative Director: Martín Nino Goldberg
Creative Director: Federico Aubone
Copywriter: Camilo Santander
Art Director: Álvaro Salazar
Chief Agency Producer: Luis Pompeo
Account Director: Luz Illescas
Account Executive: Macarena Calvis
Company Production: Oruga Cine
Directors: Martín Levi, Fee Russo
Executive Producer: Ioni Borisonik
General Producer: Ariel Fainholc
Editor: Javier Falchi
Post Production: Santiago Travi
Music: Noroeste

Comments (5)

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Highest Rated

Klara K.'s picture
Klara K.
Activity Score 3343

Nice idea but too intrusive for the everyday, and often busy, life. I would be interested in the amount of money donated.

Klara K.'s picture
Klara K.
Activity Score 3343

Nice idea but too intrusive for the everyday, and often busy, life. I would be interested in the amount of money donated.

kleenex's picture
kleenex
Activity Score 50128

they got 8100 donations so I guess it got some much needed money,

halaby87's picture
halaby87
Activity Score 10142

Okay

zmsot's picture
zmsot
Activity Score 3

It's simple, I like

Dzsoi's picture
Dzsoi
Activity Score 8532

1. Don't ever mess with your clients while they are trying to get their money.
It is just bad taste to do it when criminals find all kind of ways to rob bank accounts these days.
2. No, they don't feel the same way. They think that the ATM has gone wrong.

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