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Emergency Exit sign

Agency Network: 
Published/Aired: 
January 2007
Axe Ambient Ad -  Emergency Exit sign

Description

Ambient advertisement created by Lowe, Belgium for Axe, within the category: Health.

Advertising Agency: Lowe, Belgium
Creative Director: Véronique Hermans
Copywriter: Julie Bosteels
Art Director: Ad van Ongeval
Illustrator: Ad Van Ongeval
Account services: Manu Van Der Wielen
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Highest Rated

ivan's picture

Yes, it is a deodorant.

ivan
Creative Director at Ads of the World
Vibe's picture

Cool cool! Papa like it!

Vibe
Activity Score 230
Art Director
addyhoch10's picture

this one's really nice!

addyhoch10
Activity Score 2592
Art Director
jennywhx's picture

is this axe some sort of product that will make man charming?
it is funny, worth for a smile :P. nice.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

ivan's picture

Yes, it is a deodorant.

ivan
Creative Director at Ads of the World
_inkpact's picture

You may know it as "Linx"...

_inkpact
Activity Score 84
Art Director
adthtsucks's picture

i think ms.jennywhx is new to advertising or jus have to pass some comments for every ad thts put here. JOBLESS??

adthtsucks
Activity Score 56
Art Director
jennywhx's picture

by the way, for your question, yes, i am new, but i am not jobless, my job is still a student.
so, i can't comment or ask question? sorry then.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

addyhoch10's picture

don't mind jenny, i really enjoy reading your refreshing comments!

addyhoch10
Activity Score 2592
Art Director
kc_brock's picture

agree

kc_brock
Activity Score 703
Art Director |

rd

jennywhx's picture

thanks, you delighted my day.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

firat's picture
firat
Activity Score 99
Art Director at McCann Erickson Istanbul |

http://www.elmaaltshift.com

Ag's picture

Mhhhh...

Ag
Activity Score 305
Copywriter
pixelbomb1's picture

another biter.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

Tero Ylitalo's picture

Axe hits it home once again. Great work.

"Pastes like shit."

Tero Ylitalo
Activity Score 628
Planner at Zeeland
pixelbomb1's picture

It's more like vandalism.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

chintan ruparel's picture

hehehe..this is cool

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Daryllee's picture

LOL! Its 'Hope i did that'~! Brilliant!

Daryllee
Activity Score 56
Other
Kanti's picture

Wish I'd thought of it

Kanti
Activity Score 48
Creative Director
nemesis's picture

Very cool... I love it!

nemesis
Activity Score 765
Creative Director
B128's picture

too cool..

B128
Activity Score 392
Art Director
the_ashlands's picture

again...this smells like fake....comporations arent too keen on culture jamming...its illegal...great little idea tho.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Wren's picture

(Stale) x 22.7

Wren
Activity Score 66
Art Director
Skor's picture

I dont think this works at all..

To me it says "RUN, GIRLS IT'S A FIRE. FOLLOW ME TO THE EXIT!!"

Screaming girls: "AAAHHHH FIRE FIRE FIRE !!!!!!"

It just seems like an extension of the sign.. like more people running to the exit..!

Skor
Activity Score 208
Copywriter
LAZ's picture

haha.. fun :)

LAZ
Activity Score 288
Art Director
ManchuChanchu's picture

This one is really nice!

ManchuChanchu
Activity Score 701
Art Director
juanguzman78's picture

I'd like to add that even though at first glance the ad looks quite funny by itself, it doesn't go pretty much with the Axe worldwide branding. I mean, it's been said through multiple ads that one spray is enough to attract not only female attention but to arouse them. OK, I'm fine until here. But it has been also shown that any man enjoys that moment at its fullest and won't be looking for an exit at all. From my point of view, they are killing the Axe effect by making him run; just for the sake of being funny.
Let's have a quick look again to that TV spot where a man sprays more to get more. Yes, that one where he is at the beach and thousands of girls emerge from almost everywhere and hunt him. The thing is, he lets them do it for his own pleasure. That was precisely his ultimate goal, not to escape from them.

juanguzman78
Activity Score 44
Copywriter
the_ashlands's picture

but....he does still run from them for a little bit in the tv spots...as there are just so many girls trying to maul him.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

gonndo's picture

I've seen it in Argentina...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

johnpiccin's picture

very nice and clever ;)

johnpiccin
Activity Score 41
Art Director
Guest's picture

favourite guerilla piece ever

Guest
LeeHarvey's picture

Grrrrreat!

LeeHarvey
Activity Score 3045
Creative Director
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