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Agency Network: 
Published/Aired: 
September 2012

Description

The idea was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions. From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.

Ambient advertisement created by MSTF, Portugal for AV Chiado, within the category: Transport.

Advertising Agency: MSTF Partners, Lisbon, Portugal
Production Company: Lobo Mau
Sound Production: Índigo
Technology Agency: BIN
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Highest Rated

Lisbon freak's picture

Imponente!! Lisbon rules

Lisbon freak
Activity Score 496
Creative Director at Toronto
kleenex's picture

Now that was cool.

kleenex
Activity Score 51166
Web Designer/Developer
CrackerJackFlash's picture

nice

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

lezy's picture

awsmly done :)

lezy
Activity Score 377
kalpesh78's picture

nice.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Fernando Fernandes's picture

Genial, idéia é feita de atitudes! super!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
stickynotes's picture

cool stuff, very usefull. but it's QR codes everywhere these days.. on pizzas, pavements, hairstyle, bummer signs,..

stickynotes
Activity Score 1094
etome's picture

Do you have any 500-year-old original cobblestones left to see in Lisbon after this?

etome
Activity Score 246
Mr. The Bear's picture

I'm sure they didn't remove the stones of the whole city...

Mr. The Bear
Activity Score 243
Higher School of Communication and Media Studies |

Bear It

Lisbon freak's picture

Imponente!! Lisbon rules

Lisbon freak
Activity Score 496
Creative Director at Toronto
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