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Nothing sticks like quattro

Agency Network: 
Published/Aired: 
September 2010
Audi Ambient Ad -  Nothing sticks like quattro

Description

You may also be interested to watch the video.

Ambient advertisement created by Lowe, Canada for Audi, within the category: Automotive.

Advertising Agency: Lowe Roche Advertising, Toronto, Canada
Creative Director: Geoffrey Roche
Art Director: Glen D'Souza
Copywriter: Mike Takasaki
Photographer: Tyler Williams
Account Executive: Vidas Kubilius
Additional credits: Andrew Carty, Terri Vegso, Somer Turnbull
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Highest Rated

kalpesh78's picture

pretty stupid. Works better for a tire company. not for a quattro.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Guest's picture

Brilliant

Guest
abake's picture

Not sure what the real impact of a piece like this can be, but it is a nice idea.

abake
Activity Score 1262
RMG Connect Colombia
atb2005's picture

Once the cars are "pried free", do people keep them?? Or stick them back on?

atb2005
Activity Score 13557
Guest's picture

I promise to leave adsoftheworld if I read one other comment of your part

Guest
atb2005's picture

Here's that "one other" comment. Bye!

atb2005
Activity Score 13557
Dzsoi's picture

I agree. Here in Hungary they would be gone in seconds - and not by hands of possible buyers. Cute idea, waste of money. Hope they got there a journalist in time at least! :)

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

cos if they do, you would probably rush to Toronto :P kiddin'

Guest
Guest's picture

video of the stunt is here

http://www.youtube.com/watch?v=vv7M7f9lUI4

Guest
jackmancer2017's picture

That's nice but very expensive + you don't reach your target audience I suppose. Sorry for being pessimistic!

jackmancer2017
kalpesh78's picture

pretty stupid. Works better for a tire company. not for a quattro.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

spacemanghandi's picture

Don't get it. What did they want to do? Sells, awareness, new feature... what?

spacemanghandi
Activity Score 156
Guest's picture

I think they're trying to sell Audi's all-wheel drive system (Quattro) and how that allows you to stick to the road. Pretty simple if you ask me.

Guest
Tripioso's picture

Nice Idea. Wrong place for an expensive car.

Tripioso
Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

Guest's picture

What about the CPC?

Guest
Bianconiglio's picture

What about the CPC?

Bianconiglio
Activity Score 406
Copywriter
keithstoeckeler's picture

Pretty clever way of communicating AWD.

keithstoeckeler
Activity Score 425
silvi's picture

And when people take off all the cars?

silvi
Activity Score 4172
Copywriter
Hibon's picture

Interesting idea but a waste of energy for such a small result.

Hibon
Activity Score 3734

Simple ideas are the best !

thedesignaddict's picture

How many people who saw this bought a real Audi? My guess is none.

I think this is money well wasted.

thedesignaddict
Activity Score 5403
Art Director at Freelance
bobby666's picture

the idea is good but not the media planning. selection of an strategic location would have generated some sales - like outside a 5 star hotel where some high-end conferencing is happening or at airports. maybe m wrong but positive responses are guarenteed.

bobby666
Activity Score 1460
RMG Connect, India
Guest's picture

Well, they placed them around the TIFF festival downtown Toronto. That's a pretty huge event, that probably draws a bunch of their demographic around... movie stars, reporters, producers, presidents of media companies, etc. There definitely are plenty of expensive hotels downtown as well...

I don't know if this was effective or not, but I think the placement was done with some insight and thought at the very least.

Guest
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