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Halloween

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Published/Aired: 
December 2012

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Description

To defend Audi’s image and appeal with our limited marketing budget, we need smart ideas that create buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing “regular” cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi!

Ambient advertisement created by Saatchi & Saatchi, Bulgaria for Audi, within the category: Automotive.

Advertising Agency: Saatchi & Saatchi, Bulgaria
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Spanky's picture

I'm sorry, but that was just painful to watch. If I caught you sticking that crap on my car, I'd punch you in the vagina.

Spanky
Activity Score 4899
Other
Nike Diesel's picture

twice

Nike Diesel
Activity Score 13630
Art Director
kleenex's picture

BUTT did it sell more cars though???

kleenex
Activity Score 51815
Web Designer/Developer
JordanDunlop's picture

Cool, but it's been done before with a better execution. http://adsoftheworld.com/media/ambient/mini_dressup_for_halloween

JordanDunlop
Activity Score 10
PierrePoch's picture
PierrePoch
Activity Score 46
Creative Director at Conectart Group
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