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Garage

Agency Network: 
Published/Aired: 
September 2009
Audi Ambient Ad -  Garage

Description

Ambient advertisement created by Lowe, Canada for Audi, within the category: Automotive.

Advertising Agency: Lowe Roche, Toronto, Canada
Chief Creative Officer: Geoffrey Roche
Associate Creative Director: Sean Ohlenkamp
Copywriter: Daniel Bonder
Art Director: Chris Hobson
Account Executive: Vidas Kubilius
Producer: Beth MacKinnon
Photographer: Todd Mclellan
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Highest Rated

Guest's picture

Deja vu

Guest
Guest's picture

And here comes page 415 in the book "Ad ideas that look good on an award board but don't really work in real life".

Guest
mikeelrapido's picture

Good idea.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Olafski001's picture

i don't like to be this guy, but this time i have to: this had been done before
for jeep

http://www.coloribus.com/adsarchive/tv-commercials/jeep-cherokee-garag...

so sorry for the team who made this
it's a great idea
:-(

Olafski001
Activity Score 1193
Copywriter |
Guest's picture

done

Guest
Guest's picture

different idea. this is real. not a commercial olafski001

Guest
Guest's picture

Just out of curiosity....why would I, as a consumer, put this on my garage door?

Guest
Guest's picture

Agreed. I think this is a case of desperate creative trying to get an award or thinks this is a good idea. Don't you think your neighbor is going to think you are real douchebag when the garage doors opens, and you actually own a Yugo.

Guest
silvi's picture

Only if Audi pays you, i think.

silvi
Activity Score 4172
Copywriter
Guest's picture

Deja vu

Guest
Guest's picture

doesn't seem to be available on the Audi.ca website

Guest
Guest's picture

so... the door opens and it reveals... a cheaper car???

Guest
Guest's picture

And before Jeep, it was done—much closer to home—for Toyota: http://www.youtube.com/watch?v=LT-YHgPPGgY

Guest
Guest's picture

Audi Denmark 2005

HTTP://WWW.ANDCO.DK/#/ANDCO/CAMPAIGN_PLUGIN/54A76507-508B-D330-D429E028B726AB29/GARAGE_S3.JPG

HTTP://WWW.ANDCO.DK/#/ANDCO/CAMPAIGN_PLUGIN/54A76507-508B-D330-D429E028B726AB29/AUDI S8 - GARAGE.FLV

HTTP://WWW.ANDCO.DK/#/ANDCO/CAMPAIGN_PLUGIN/54A76507-508B-D330-D429E028B726AB29/GARAGE_RS4.JPG

Guest
Guest's picture

done in guatemala by ad company

Guest
Guest's picture

Congratulations! You're one step closer to getting the R8 V10 for your garage. For just $469.99 plus shipping and applicable taxes, it can be yours.

$469.99??? WTF???

https://ownyourownr8.ca/secure/#s=step1

Guest
busyb's picture

this idea is an environmental nightmare. wasteful (printing, paper, shipping). not to mention weak conceptually. feels really oldschool. full of holes.

whats the big idea?

busyb
Activity Score 117
petimadmoiselle's picture

...

petimadmoiselle
Activity Score 127
Humber College Lakeshore Campus
petimadmoiselle's picture

It would've been an awesome idea if college dorms had garages.

petimadmoiselle
Activity Score 127
Humber College Lakeshore Campus
Guest's picture

maybe thieves will come
hahaha

Guest
Guest's picture

maybe thieve will come
hahaha

Guest
Green_Hornet's picture

DONE DONE DONE
You're 10 years too late!

Green_Hornet
Activity Score 55
Art Director
Ohkamp's picture

:)

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
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