Beautify your city, Bushy hedge rubbish bags

Agency Network: 
December 2010

Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The "Beautify your City" campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland's city streets transformed overnight.

Ambient advertisment created by BBDO, New Zealand for Auckland City Council, within the category: Public Interest, NGO.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Agency Producer: Gabrielle Buckle
Group Account Director: Louise Kuegler
Account Director: Celeste Pulman

Comments (11)

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Highest Rated

krautland's picture
Activity Score 3216

uhm folks? how is this any different than the trash bags wk london has been doing for more than a year?

suresh90's picture
Activity Score 620

wow:) super cool concept :)

jackmancer2017's picture

Hehe that's really smart. I wonder what the brief was for these guys. And I'd love to see those flowerbed areas too :)

Sdb's picture
Activity Score 1362


DBB's picture
Activity Score 1216

Smart idea!

Happy Housewife's picture
Happy Housewife
Activity Score 45

Brilliant! In colder countries these would be snowballs.

Stay hungry. Stay foolish.

jackblack's picture
Activity Score 2357

Honestly, I don't think they would be lined up so nicely. But even if they were grouped and bunched together, it looks a hell of a lot better than grey/black trash bags. Cool.

Shingo's picture
Activity Score 408


morse's picture
Activity Score 18024

Absolutely great. This is more street art. Not really advertising is it?

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krautland's picture
Activity Score 3216

uhm folks? how is this any different than the trash bags wk london has been doing for more than a year?

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Nice idea. In reality rubbish bags are overfilled and left in an untidy condition and not in neat rows. If this changes behaviour, then kudos.

Write a wise saying and your name will live forever – Anonymous.

NZeye's picture
Activity Score 3

This is really scammy. I live in Auckland and most rubbish in the CBD goes in to wheelie bins, not rubbish bags laying on the curbside. This would have been set up purely to be photographed for an ambient award entry. The photograph looks heavily retouched and I'd bet my bottom dollar that the majority of the people working in the CBD have never seen these bags, unless they happened to walk by as the photo shoot was happening. Shame on you Colenso, you can do better work than this.