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French Art of Loving

Agency Network: 
Published/Aired: 
December 2010
Description: 

For three weeks, in the evening and in three principal Paris districts, three women made ''the girl next door'' fantasy a reality. Each girl changed her window's flat into an outdoor campaign. The Lesson of Seduction Aubade communication moved with the times while keeping it's DNA : showing women bodies subtly and in black and white campaign. The campaign was about four times per night : people saw a young woman going home and exposing her private life behind the curtains of her appartment. During her show, the woman was behind normal curtains and then finally hired it to reveal the new Aubade website, www.frenchartofloving.com. Then, she continued her show behind the new curtains.

Ambient advertisment created by Chainsaw, France for Aubade, within the category: Health.

Advertising Agency: Chainsaw, France
Creative Director: Alban Penicaut
Copywriters / Art Directors: Hugo Denisqueinec, Benjamin Menager

Comments (17)

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Highest Rated

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Nice ambient idea hehe. Sure to get some attention in that street.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Nice ambient idea hehe. Sure to get some attention in that street.

Guest's picture
Guest

I get an error message when I try to access their site:

Forbidden

You don't have permission to access / on this server.

Janae's picture
Janae
Activity Score 385

maybe the server is just for france.
good campaigne. nearly no budget - just the print for one curtain - and a huge response.

Ads.chinaSMACK's picture
Ads.chinaSMACK
Activity Score 271

C'est interessant...

I wonder how many guys tried to get into that appartment?

Advertising @ chinaSMACK
http://advertising.chinasmack.com

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Yeah I wondered the same. Hopefully France still has some sense of decency and she won't have to move or look out for stalkers.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

French attitudes are very different - in a good way; http://www.youtube.com/watch?v=IQGhq0IlVok

WYK's picture
WYK
Activity Score 14

Perhaps its really mend for the French.

vagdz's picture
vagdz
Activity Score 261

Bravo. Super job.

Guest's picture
Guest

super super super ! this is real ambient.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

super ! This is real ambient.

bite me

Guest's picture
Guest

EPICA. SIMPLY EPICA.

Guest's picture
Guest

ambient, with a lot of virality.

alvaropc89's picture
alvaropc89
Activity Score 66

Creo que la marca pasa desapercibida.

clayology com's picture
clayology com
Activity Score 245

Nice Idea! Unique!:)

Ads u create needs Attention!! http://www.claycardstudio.com

CommandZ's picture
CommandZ
Activity Score 2498

Très bonne idée ambiant.

Dzsoi's picture
Dzsoi
Activity Score 8532

Hot girl in a hot campaign, really rare!

raulbanderas's picture
raulbanderas
Activity Score 357

cool very cool

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