Milk is not just for children

Agency Network: 
July 2013

Il latte non è solo roba per bambini - Vuoi Latte?


Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children.

Ambient advertisment created by Mosaicoon, Italy for Assolatte, within the category: Non-Alcoholic Drinks.

Advertising Agency: Mosaicoon + Orange, Italy
Creative Director: Nicola Morello
Art Directors: Alessandro Albanese, Gianluca Scuderi
Copywriter: Davide Iacono
Client Service Director: Pietro Sorce
Account: Fabiana Cumia
Agency Producer: Annalisa De Simone
Head of Seeding: Marco Imperato
Seeders on project: Gabriella Trapani

Comments (6)

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pierrelastname's picture
Activity Score 2869

common... is it an ad...?

kleenex's picture
Activity Score 50548

This got the green light?!?!?!?

morse's picture
Activity Score 18024

This won't do good to the brand.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gonndo's picture
Activity Score 1094

Hi!!! I'm Jhonny Knoxville and this is NOT GOOD!!!

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Sistol77's picture
Activity Score 9

A good way to approach the milk to young adult...I like it!
Maybe needs more bad sketches...

laurentb's picture
Activity Score 295