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Agency Network: 
Published/Aired: 
November 2007
Description: 

Ambient advertisment created by TBWA, India for Aseema, within the category: Public Interest, NGO.

Kids at Aseema love to read too.

Advertising Agency: TBWA, Mumbai, India
Creative Directors: Sean Colaco, Rahul Ghosh
Art Director / Photographer: Manas Thorat
Copywriter: Jay Shah
Other additional credits: Ajay Damania, Shashank Patrale, Dilip More

Comments (17)

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Highest Rated

Totto's picture
Totto
Activity Score 685

Fantastic.simple.exclusive.

Intelligent ads are the need of the hour.

chintan ruparel's picture
chintan ruparel
Activity Score 1516

i love the idea...don't think its been done before!

~ old habits die hard, older ones never do ~

andreis's picture
andreis
Activity Score 285

is that the first thing you think about, if it was done before? and what if it was done? you will hate it?

sick of "done" comments here...

--
cargocollective.com/andrei

consolidated.db's picture
consolidated.db
Activity Score 545

this style of comment is so done

Luis Maram's picture
Luis Maram
Activity Score 252

Great. Big idea + small budget. Great.

alvinpck's picture
alvinpck
Activity Score 1467

How many is "numerous"?
The shelves are filled with...thousands of books?

...
http://alvinpck.deviantart.com/gallery/

funky_frogii's picture
funky_frogii
Activity Score 2538

gooooooooooooooood.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Totto's picture
Totto
Activity Score 685

Fantastic.simple.exclusive.

Intelligent ads are the need of the hour.

krishhh's picture
krishhh
Activity Score 24

Effective and nice work.

puppiepoppy's picture
puppiepoppy
Activity Score 1634

Effective...if only the 'good for nothing' creative teams go out and start spending weeks putting bookmark on each book in that darn place. Then, a few more months on other bookstores as well.

I guess the best way is to put them into the juries' book.

laksh08's picture
laksh08
Activity Score 111

realy good

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 441

This is very nice. Very good insight,

dclxvi

sameerarc's picture
sameerarc
Activity Score 15

Nice Idea.
For those who are commenting that "this idea has been done before", the answer is that there is some related connection through out our minds and because of that some time we might feel that we share or think same idea.
Only the message or visual should not exceptional from the thought.

JAGGY's picture
JAGGY
Activity Score 1382

Congrats guys!

Jaggy, MICA Ahmedabad

JediByKnight's picture
JediByKnight
Activity Score 184

simply awesome. rocking, jay, i hope it wins.

Guest's picture
Guest

Defining or tracing "doneness" of an idea is quite beyond absolute possibility.

The campaign is great.

vishalsinghghosh's picture
vishalsinghghosh
Activity Score 14

Good one..

Vishal G

raavigeorgian's picture
raavigeorgian
Activity Score 2444

really good and economical as well

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