Super soft billboard

Agency Network: 
February 2007

Ambient advertisment created by Saatchi & Saatchi, United Arab Emirates for Ariel, within the category: House, Garden.

Super Soft.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Directors: Ed Jones, Matt Smith, Derek Green
Art Directors: Matt Smith, Derek Green
Copywriters: Matt Smith, Derek Green

Comments (28)

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Highest Rated

creative_assylum's picture
Activity Score 134

very photoshoped and not in dubai

chintan ruparel's picture
chintan ruparel
Activity Score 1516

hehehe...good use of medium! definitely an eye-stealer

~ old habits die hard, older ones never do ~

Ney Frances's picture
Ney Frances
Activity Score 660

nice, this is the future, new media usage is the bomb, and the only way to do something really new

is there life before death?

ivan's picture

Exactly. I fully agree.

popdistortion's picture
Activity Score 1592

I second that.

Endeio's picture
Activity Score 270

I like it. But I won't mention the cost. C'mon , where In Dubai.

kre8's picture
Activity Score 989

this is cool, but looks photoshopped to me.

anyone in dubai seen this?

ivan's picture

It's done for Marocco, hence the French headline.

Vudu6's picture
Activity Score 81

I'm glad you mentioned that... i was just thinking where the hell in Dubai is that street?? Cool idea though :)

Guest's picture

could be coincidence but i think your right, the trees outline repeats itself behind where the rest of the board should be.

good catch

creative_assylum's picture
Activity Score 134

very photoshoped and not in dubai

addyhoch10's picture
Activity Score 2592

i love it! very nice

ahmedghndr's picture
Activity Score 34

really nice

sascha's picture
Activity Score 113

Soo wish I´ve done that!;-)
An award winner after my opinion.

morph's picture
Activity Score 38

I'm with kre8, it seems nothing but a photoshop work.
Great idea though.

If you have the money why not making your own kind of media, I'm all for it. :)

squirrely's picture
Activity Score 316


Nthngmn's picture
Activity Score 626

Big time fake. Great use of media if it actually hits the streets. Otherwise, booooo.

Rog's picture
Activity Score 6080

I don't mind.
Good ideas are good ideas.
...besides,billboards rock.

>>>> That's not an ad. THIS is an ad.

viceversa's picture
Activity Score 11

Nice. Pity it looks so blatantly scam.

me thinks's picture
me thinks
Activity Score 722

Fabtastic. I love this.

Derek Green's picture
Derek Green
Activity Score 8

Not a scam...just hard work.

We created 10 of these billboards throughout Morocco.
Thanks for the nice words about it. And thank you to the client for making it happen.

Matt & Derek

drunk dave's picture
drunk dave
Activity Score 1066

Ed is dropped from credits. I guess he was just in the room at the time :)

Ney Frances's picture
Ney Frances
Activity Score 660

many thanks to a client like this!!!!

is there life before death?

tyraptos's picture
Activity Score 74

I like this ad a lot!


Radoslav Minchev's picture
Radoslav Minchev
Activity Score 288

wow'll make me buy it ;)

not freedom like a shopping card

It's my job to keep punk rock elite

Beast's picture
Activity Score 4

I can absolutely confirm that 10 of these billboards have been displayed in Morocco since the first week of February this year.

Ed Jones
Regional CD.

MissOnyl's picture
Activity Score 40

oh it's gorgeous, but i wonder how they made the billboards into that particular shape?

Erik's picture
Activity Score 88

this is very smart, it looks very photoshopped though, better blend the billboard
colors with the background before enter it to award shows. hehe

osamamahran's picture
Activity Score 26

v good work