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Super soft billboard

Agency Network: 
Published/Aired: 
February 2007
Ariel Ambient Ad -  Super soft billboard

Description

Ambient advertisement created by Saatchi & Saatchi, United Arab Emirates for Ariel, within the category: House, Garden.

Caption

Super Soft.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Directors: Ed Jones, Matt Smith, Derek Green
Art Directors: Matt Smith, Derek Green
Copywriters: Matt Smith, Derek Green
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Highest Rated

creative_assylum's picture

very photoshoped and not in dubai

creative_assylum
Activity Score 134
Art Director
chintan ruparel's picture

hehehe...good use of medium! definitely an eye-stealer

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

Ney Frances's picture

nice, this is the future, new media usage is the bomb, and the only way to do something really new

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

ivan's picture

Exactly. I fully agree.

ivan
Creative Director at Ads of the World
popdistortion's picture

I second that.

popdistortion
Activity Score 1592
Endeio's picture

I like it. But I won't mention the cost. C'mon , where In Dubai.

Endeio
Activity Score 270
Copywriter
kre8's picture

this is cool, but looks photoshopped to me.

anyone in dubai seen this?

kre8
Activity Score 989
Copywriter
ivan's picture

It's done for Marocco, hence the French headline.

ivan
Creative Director at Ads of the World
Vudu6's picture

I'm glad you mentioned that... i was just thinking where the hell in Dubai is that street?? Cool idea though :)

Vudu6
Activity Score 81
Copywriter
Guest's picture

could be coincidence but i think your right, the trees outline repeats itself behind where the rest of the board should be.

good catch

Guest
creative_assylum's picture

very photoshoped and not in dubai

creative_assylum
Activity Score 134
Art Director
addyhoch10's picture

i love it! very nice

addyhoch10
Activity Score 2592
Art Director
ahmedghndr's picture

really nice

ahmedghndr
Activity Score 34
Art Director
sascha's picture

Soo wish I´ve done that!;-)
An award winner after my opinion.

sascha
Activity Score 113
Art Director
morph's picture

I'm with kre8, it seems nothing but a photoshop work.
Great idea though.

If you have the money why not making your own kind of media, I'm all for it. :)

morph
Activity Score 38
Copywriter
squirrely's picture

fake

squirrely
Activity Score 316
Graphic Designer
Nthngmn's picture

Big time fake. Great use of media if it actually hits the streets. Otherwise, booooo.

Nthngmn
Activity Score 626
Art Director
Rog's picture

I don't mind.
Good ideas are good ideas.
...besides,billboards rock.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

viceversa's picture

Nice. Pity it looks so blatantly scam.

viceversa
Activity Score 11
Copywriter
me thinks's picture

Fabtastic. I love this.

me thinks
Activity Score 722
Copywriter
Derek Green's picture

Not a scam...just hard work.

We created 10 of these billboards throughout Morocco.
Thanks for the nice words about it. And thank you to the client for making it happen.

Matt & Derek
co-creators

Derek Green
Activity Score 8
Creative Director
drunk dave's picture

Ed is dropped from credits. I guess he was just in the room at the time :)

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
Ney Frances's picture

many thanks to a client like this!!!!

Ney Frances
Activity Score 660
Copywriter |

is there life before death?

tyraptos's picture

I like this ad a lot!

Tyra

tyraptos
Activity Score 74
Other
Radoslav Minchev's picture

wow ...you'll make me buy it ;)

--
not freedom like a shopping card

Radoslav Minchev
Activity Score 288
Marketing Manager |

--
It's my job to keep punk rock elite

Beast's picture

I can absolutely confirm that 10 of these billboards have been displayed in Morocco since the first week of February this year.

Ed Jones
Regional CD.

Beast
Activity Score 4
Creative Director
MissOnyl's picture

oh it's gorgeous, but i wonder how they made the billboards into that particular shape?

MissOnyl
Activity Score 40
Graphic Designer
Erik's picture

this is very smart, it looks very photoshopped though, better blend the billboard
colors with the background before enter it to award shows. hehe

Erik
Activity Score 88
Art Director
osamamahran's picture

v good work

osamamahran
Activity Score 26
Art Director at Grey global group
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