Agency Network: 
July 2008

The Ariel Stain Pen Book - a self-help book "How to help get rid of stains on the go" was placed in cafes & bookshops and included an Ariel Stain Pen, die cut into the pages for the reader to use. When found, the reader was encouraged to take the book and leave it anywhere in the world, register it at, review the book and set it free. The fate of the book was up to the readers.

Online reviews and activity on proved the book to be an "bestseller".
The Ariel Stain Pen Books needed daily of refills.

Ambient advertisment created by Saatchi & Saatchi, France for Ariel, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi Paris, France

Comments (4)

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Mezooo's picture
Activity Score 174

nice one... like the idea of involving bookcrossing... would be better if the product would have anything to do with books/reading...

Crisp One's picture
Crisp One
Activity Score 2005

amazing idea, but i see more people taking to pen and leaving the book though.

Frits Harkema's picture
Frits Harkema
Activity Score 713

I'd prefer a bottle of bourbon.

andylefty's picture
Activity Score 4535