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Agency Network: 
Published/Aired: 
July 2008
Ariel Ambient Ad -  Book

Description

The Ariel Stain Pen Book - a self-help book "How to help get rid of stains on the go" was placed in cafes & bookshops and included an Ariel Stain Pen, die cut into the pages for the reader to use. When found, the reader was encouraged to take the book and leave it anywhere in the world, register it at bookcrossing.com, review the book and set it free. The fate of the book was up to the readers.

Online reviews and activity on bookcrossing.com proved the book to be an "bestseller".
The Ariel Stain Pen Books needed daily of refills.

Ambient advertisement created by Saatchi & Saatchi, France for Ariel, within the category: House, Garden.

Advertising Agency: Saatchi & Saatchi Paris, France
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Mezooo's picture

nice one... like the idea of involving bookcrossing... would be better if the product would have anything to do with books/reading...

Mezooo
Activity Score 174
Gießen/Germany
Crisp One's picture

amazing idea, but i see more people taking to pen and leaving the book though.

Crisp One
Activity Score 2005
Other at New York
Frits Harkema's picture

I'd prefer a bottle of bourbon.

Frits Harkema
Activity Score 713
Antwerpen
andylefty's picture

lovely

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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