Advertisement

Plane

Agency Network: 
Published/Aired: 
July 2008
Description: 

Ambient advertisment created by Miami Ad School, United States for Apple, within the category: Electronics, Technology.

Introducing the ultra-thin MacBook Air.

Advertising School: Miami Ad School, Minneapolis, USA
Art Director / Copywriter: Brian Culp

Comments (35)

Log in or register to post comments
RM's picture
RM
Activity Score 419

Great idea, I've never seen this before

CR_AD's picture
CR_AD
Activity Score 413

I would have liked finding this idea
Good idea, but the picture is not beautiful !

http://www.coupsdepub.com/

My_friend_Goo's picture
My_friend_Goo
Activity Score 292

Very cool.

The plate is probably thicker than the actual mac book

getconnected2001's picture
getconnected2001
Activity Score 987

Ad of the day!

dadada's picture
dadada
Activity Score 1720

Nice idea but the compositing and retouching is very amateur!

Everybody is creative, be yourself.

ackattak's picture
ackattak
Activity Score 396

No crap. It's STUDENT WORK.

iamcreative's picture
iamcreative
Activity Score 262

good idea.

the mouth that roared's picture
the mouth that ...
Activity Score 24

the idea is amateur too.

elgrecones's picture
elgrecones
Activity Score 323

is it yours?

TrrrTrrr's picture
TrrrTrrr
Activity Score 36

When people place their food trays and drinks over it, I am sure this will do wonders to the brand image.

syravi's picture
syravi
Activity Score 2

Very good idea. Bravo!

Simplicity=Creativity.

Pete2's picture
Pete2
Activity Score 720

This is a great advertisement for the Miami Ad School.

ChuckNorris's picture
ChuckNorris
Activity Score 834

Good idea, but one for toshiba in Brazil.

But the laptop was actually open. (they used the back of the front seat)

Pila's picture
Pila
Activity Score 177

Smart idea

Pila

capywriter's picture
capywriter
Activity Score 5509

good one guys!

M´AD MAX's picture
M´AD MAX
Activity Score 195

i like this kind of fresh ideas that interact with the people.

Nice work guys

luisrivera11's picture
luisrivera11
Activity Score 469

Awesome!

manal's picture
manal
Activity Score 16

nice idea.. but... the look and feel should be nicer.. no ??

Freaksho's picture
Freaksho
Activity Score 14

smart idea.

NatalieM's picture
NatalieM
Activity Score 1685

Very clever placement! Keep working on the presentation for this idea, though.

GeekInPhilly's picture
GeekInPhilly
Activity Score 7

Geez, I guess none of us did spec work while we were in school.

Clean. Clever. Simple. Mr. O would be proud.

The Pope's picture
The Pope
Activity Score 124

FAKE!!! THIS IS SHIT!

ivan's picture
ivan

Of course it's fake. It's student work.

philippertl's picture
philippertl
Activity Score 656

very nice idea!

Adaddicted's picture
Adaddicted
Activity Score 3435

Another good work from MAS!

withalltherespects

kingzeus's picture
kingzeus
Activity Score 260

great idea, but ALAS! it is FAKE!... and a bad photoshop as well..

"you are valued for your value so be valuable..."

iammariano's picture
iammariano
Activity Score 11

yeap. its student work

David Hasselblad's picture
David Hasselblad
Activity Score 120

This wouldn't look very convincing in real life - the tray is probably much thicker and twice as big as a real MacBook Air. Look at the size of the in-flight magazine.
This image suggests that the MBair is a huge, unwieldy slab of plastic.

Could be a way to advertise in-flight WiFi though.

Mr. Positive's picture
Mr. Positive
Activity Score 178

Agree.
I think in flight WiFi would be better.

David Wooderson's picture
David Wooderson
Activity Score 23

Great idea.. simple.

arvin's picture
arvin
Activity Score 341

good work

GregRog's picture
GregRog
Activity Score 16

I think Brian is onto something here. (i assume you want feedback...) To make it seem more realistic, i would try to keep from making the MBAir bigger than it really is. I'd also try to lose any points of reference on the thickness (i.e. magazines, book on lap, etc). Lastly, the book looks fuzzy...like a dream or something.

Quietglover's picture
Quietglover
Activity Score 59

It's a very nice student work. Well done Brian!

izmild's picture
izmild
Activity Score 770

izmild
http://uniquetvcomm.blogspot.com
good idea but not execution...

markfoo's picture
markfoo
Activity Score 8

Very nice. New. Well done.

Advertisement