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Walking on water

Agency Network: 
Published/Aired: 
August 2007

Description

Passers-by go over a pool, which is covered by a plexiglass sheet and walk like Jesus over the water.

Ambient advertisement created by Serviceplan, Germany for APG, within the category: Professional Services.

Advertising Agency: Serviceplan Power of Sales Munich/Hamburg, Germany
Creative director: Karsten Gessulat
Art Director: Holger Breit
Copywriter: Susanna Schreibauer
Graphic Design: Julia Buecheler
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A.G. Pennypacker's picture

Plexiglass or no plexiglass, that pool of water looks to be about a half inch deep. There is no meaningful depth to the pool so there is no walking on water fx.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
ivan's picture

Yes, because water makes thing appear closer than they really are. In reality this pool is about 30cm deep, so you can wash your feet before you jump into the swimming pool.

ivan
Creative Director at Ads of the World
A.G. Pennypacker's picture

If I calculated correctly that's over 6 feet deep. No freakin' way!

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
capobvious's picture

let's hope jesus hasn't seen this yet.

capobvious
Activity Score 68
Axxl's picture

A new reason not to believe. I really hate it, sorry.

Axxl
Activity Score 208
Art Director at Jung von Matt, Hamburg
Alistair C.'s picture

wrong thinking.

Alistair C.
Activity Score 692
Copywriter
Grrrr's picture

Gessus!

Grrrr
Activity Score 1961
Illustrator
Texnartist's picture

so is it saying you to can be like God?

or is it supposed to make people wonder how Jesus walked on water?

Really what is the point of this?

Texnartist
Activity Score 225

••• Why Think When It's Easier To React •••
http://twitter.com/texnartist

tsea's picture

the point? somebody tries to win an award.

tsea
Activity Score 123
Other |

tsea

repele's picture

so, Jesus cheated,,, ok.

repele
Activity Score 10
redactor
Sally_Bison's picture

huh?

Sally_Bison
Activity Score 82
Freelance Art Director
LeeMoh's picture

I think the objective here is to bitterly ridicule unbelievers.

It’s like: “Is to believe still something impossible anyhow? Was it only about to see by your eyes or just about bringing you a silly physical reason to have faith?!”

And the implied message is: “The matter is way beyond your dullness.”

LeeMoh
Activity Score 424
petek's picture

it´s funny. but it´s also making fun of people who really believe

petek
Activity Score 1894
Creative Director
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