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Magician

Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

"Anything" & "Whatever" are soft drinks that offer a very unique experience. Every can looks the same on the outside but can contain one of six different flavours. So each time you buy a can you literally don't know what flavour you're going to get. The client wanted JWT Sydney to do something that would really enhance this experience.

Ambient advertisement created by JWT, Australia for Anything & Whatever, within the category: Non-Alcoholic Drinks.

Caption

You never know what you are going to get.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Sheungyan Lo, Pinit Chantaprateep, Andy DiLallo, Jay Benjamin
Copywrighter: Guy Futcher
Art Director: Brendan Donnelly
Typographer: Jeffrey Oley
Photographer: Xuan Ong Groovy Studio
Retoucher: Singapore
Producer: Sidney Stella Lim/Jasmine Lim, Singapore
Account supervisor: Betty Tsai
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Highest Rated

ahpitt's picture

Wow, I have seen this product's news before! This soft drink is origin from Singapore.

ahpitt
Activity Score 342
Art Director at Art Director
ahmed ragheb's picture

what !! ps : i lve the artwork

ahmed ragheb
Activity Score 297
Graphic Designer
Bundy Agency's picture

im still not sure whats going on here, but this is what jwt say about it

“Anything” & “Whatever” are soft drinks that offer a very unique experience. Every can looks the same on the outside but can contain one of six different flavours. So each time you buy a can you literally don’t know what flavour you’re going to get. The client wanted JWT Sydney to do something that would really enhance this experience

-SCRATCH 'N'

Bundy Agency
Activity Score 597
Art Director
ahpitt's picture

Wow, I have seen this product's news before! This soft drink is origin from Singapore.

ahpitt
Activity Score 342
Art Director at Art Director
iswanda82's picture

is it in sidney, or singapore?
im so curious.....
how come the warning sign is in melayu ?
it's really confusing....

iswanda82
Activity Score 346
Art Director
StuartLittle's picture

This product started in Singapore, i guess

StuartLittle
Activity Score 466
Other
Brema's picture

cool art direction. personally i'd prefer to know exactly what am getting for my money

Brema
Activity Score 192
Art Director at Art Director, DRAFT FCB Tanzania, a part of LOWE SCANGROUP |

Strike two stones with one bird

Alistair C.'s picture

wow, what an incredible idea, to get a random drink and pay for it. From the marketing point of view, i love.
But the communication is at least boring. Magician? Yawn.

Alistair C.
Activity Score 692
Copywriter
ivan's picture

I tried this drink in Singapore. It was awful (maybe I got the wrong flavor), but I love the name, packaging and communication. And, it works, hence I bought it.

ivan
Creative Director at Ads of the World
creative_assylum's picture

i got non carbo peach tea and its awesome

creative_assylum
Activity Score 134
Art Director
Paul Eveleigh's picture

The surprise is why you'd buy the drink. More amazing is why JWT took the brief.

Paul Eveleigh
Activity Score 111
Copywriter
casualtyofdesign's picture

The whole idea behind the ad campaign is you don’t know what you’re going to get when you purchase it. I think in most cases this tactic wouldn’t work but I’m going to give it the thumbs up for this particular product.

The reason I say that is you’re not investing much, what a dollar at the most. What’s the worst that could happen… you get cream soda and have to give it to a co-worker!

The fact is, for me this idea is fun and engages the public to participate in a little game of guess what’s behind door number 1. For such a minimal investment I think this is a great campaign for a certain demographic, high school kids, college campuses, etc.

I found a video commercial of the product too.
http://www.youtube.com/watch?v=MXzCHn8PhRc

Michael "Mr. Ech

casualtyofdesign
Activity Score 108
http://www.casualtyofdesign.com |

Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com

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