Ants, Muffin

March 2007



Live ants form the visual on this outdoor advert.

Tastes as good with Sugar Free.

Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu

Comments (21)

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BillyBern's picture
Activity Score 84

Great!, Fresh!

scarfinati's picture
Activity Score 843

Similar to the orkin ads, but still very good...

only i dont know how much traffic youd get in because it needs to be placed on trees

fersvax's picture
Activity Score 1239

I don't know in India, but in Colombia, specially in hot cities, you get enough ants to make a million ads like this. The campaign is excellent, I like the arrow the most.


Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

They should support this outdoor ambient effort with print ads with the same visual treatment and the line, since this alone will probably not be enough to impress the client with the projected reach of the target.
I can't say I love it because I've seen products with Nutrasweet or other sugar substitutes advertise
using ants as a visual device. But I still like these.

sloppy4's picture
Activity Score 1492

i've also seen ants on road kill. does that make me wanna eat road kill?
(in actuality, i don't need ants to tell me road kill is delicious.)

one man's opinion: ants aren't the most discriminate of creature.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I've seen ants on killed ideas in my trash bin, too.
I see what you mean by them not being discriminate...

sloppy4's picture
Activity Score 1492

last i checked, the ant it last step on the way for anything becoming dirt.

Chocolat's picture
Activity Score 286

this is a great idea... so different from anything else thats ever been done! great stuff!

Jonny Lonestar's picture
Jonny Lonestar
Activity Score 282

not entirely, Ivan had an orkin ad on hear recently that was similar, regardless. It is quite good. i'd buy that sugar.

braindrain's picture
Activity Score 240

I'd say it's flat out theft. The Orkin stuff is pretty recent and got tons of press. I'd be shocked if the creative team hadn't seen or read about it before they came up with this.

AlphaHawk's picture
Activity Score 84

Yeah this os pretty solid. I would kill the tagline though. Don't know if its a language problem but it doesnt read well.

Rog's picture
Activity Score 6080

Cool. We've got ants to burn here in Oz.

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture
Activity Score 486

Burn yourself Rog maybe youll get an idea then.

There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Rog's picture
Activity Score 6080

Way past your bed time, Jnr.

>>>> That's not an ad. THIS is an ad.

Disco Munky's picture
Disco Munky
Activity Score 3890

bigbadfatmadafaka, it might just be me but, I'm bored of your madafakin' shatat (that's how you say shit right?)

Doin' it for the points

Rog's picture
Activity Score 6080

Trust us, B.A. It's not just you. ;)

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture
Activity Score 2578

Simply superb.

ideas....30 minutes nahi toh free.

Yokel's picture
Activity Score 604

How long til the ants found the product? Or were they placed in there? If so, then they won't be looking for food, but a way back to the nest.
How long 'til the ants have eaten the product? Does it need to be daily renewed?
I'd like to believe this worked ... as it's a good idea.

Stigset's picture
Activity Score 1454

amazing ! excellent idea, but I wonder how long it lasted.

Beatboxer's picture
Activity Score 1517

CoOoOoOoOoOL... I'm hungry!
I'll fetch a few ants and insects for lunch!

AlphaHawk's picture
Activity Score 84

This ad reminds me of a guy on a unicycle juggling chainsaws in a public square: both are pretty entertaining and there will probably be a crowd.