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Ants, Muffin

Published/Aired: 
March 2007
 Ants, Muffin

Tags

Description

Live ants form the visual on this outdoor advert.

Caption

Tastes as good with Sugar Free.

Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar
Art Directors: Samson Samuel, Akshay Shetty
Copywriters: Anto Noval, Dushyant Pal Singh
Illustrator: Senda AP
Photographer: Kumaran Photography
Producer: Rashna Lentin
Outdoor Agency: OAP
Agency Supervisors: Naresh, Harish
Production co-ordinators: Christy, Sanjeevi, Babu
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BillyBern's picture

Great!, Fresh!

BillyBern
Activity Score 84
Copywriter
scarfinati's picture

Similar to the orkin ads, but still very good...

only i dont know how much traffic youd get in because it needs to be placed on trees

scarfinati
Activity Score 843
Art Director
fersvax's picture

I don't know in India, but in Colombia, specially in hot cities, you get enough ants to make a million ads like this. The campaign is excellent, I like the arrow the most.
Congrats!!!

fersvax
Activity Score 1239
Art Director |

FER.

Jet Propulsion Lab's picture

They should support this outdoor ambient effort with print ads with the same visual treatment and the line, since this alone will probably not be enough to impress the client with the projected reach of the target.
I can't say I love it because I've seen products with Nutrasweet or other sugar substitutes advertise
using ants as a visual device. But I still like these.

Jet Propulsion Lab
Activity Score 10679
Copywriter
sloppy4's picture

i've also seen ants on road kill. does that make me wanna eat road kill?
(in actuality, i don't need ants to tell me road kill is delicious.)

one man's opinion: ants aren't the most discriminate of creature.

sloppy4
Activity Score 1492
Jet Propulsion Lab's picture

I've seen ants on killed ideas in my trash bin, too.
I see what you mean by them not being discriminate...

Jet Propulsion Lab
Activity Score 10679
Copywriter
sloppy4's picture

last i checked, the ant it last step on the way for anything becoming dirt.

sloppy4
Activity Score 1492
Chocolat's picture

this is a great idea... so different from anything else thats ever been done! great stuff!

Chocolat
Activity Score 286
Art Director
Jonny Lonestar's picture

not entirely, Ivan had an orkin ad on hear recently that was similar, regardless. It is quite good. i'd buy that sugar.

Jonny Lonestar
Activity Score 282
Art Director
braindrain's picture

I'd say it's flat out theft. The Orkin stuff is pretty recent and got tons of press. I'd be shocked if the creative team hadn't seen or read about it before they came up with this.

braindrain
Activity Score 240
Copywriter
AlphaHawk's picture

Yeah this os pretty solid. I would kill the tagline though. Don't know if its a language problem but it doesnt read well.

AlphaHawk
Activity Score 84
Art Director
Rog's picture

Cool. We've got ants to burn here in Oz.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

bigbadfatmadafaka's picture

Burn yourself Rog maybe youll get an idea then.

//////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

bigbadfatmadafaka
Activity Score 486
Creative Director |

///////////////////////////////////00///////////////////////////////
There Is New Shit Under The Sun. There are still BigBadFatMadafaka ideas.

Rog's picture

Way past your bed time, Jnr.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Disco Munky's picture

bigbadfatmadafaka, it might just be me but, I'm bored of your madafakin' shatat (that's how you say shit right?)

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Rog's picture

Trust us, B.A. It's not just you. ;)

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kalpesh78's picture

Simply superb.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Yokel's picture

How long til the ants found the product? Or were they placed in there? If so, then they won't be looking for food, but a way back to the nest.
How long 'til the ants have eaten the product? Does it need to be daily renewed?
I'd like to believe this worked ... as it's a good idea.

Yokel
Activity Score 604
Art Director
Stigset's picture

amazing ! excellent idea, but I wonder how long it lasted.

Stigset
Activity Score 1454
Art Director
Beatboxer's picture

CoOoOoOoOoOL... I'm hungry!
I'll fetch a few ants and insects for lunch!

Beatboxer
Activity Score 1517
Copywriter
AlphaHawk's picture

This ad reminds me of a guy on a unicycle juggling chainsaws in a public square: both are pretty entertaining and there will probably be a crowd.

AlphaHawk
Activity Score 84
Art Director
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