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The Beer Turnstile

Agency Network: 
Published/Aired: 
May 2013

Description

During the Carnival in Rio de Janeiro, the high consumption of alcoholic drinks is the main responsible factor for the increase in traffic accidents. Drunk drivers are directly involved in the increase of 50% of fatal accidents during this time of the year. Antarctica’s objective, the most consumed beer brand and sponsor of the event, was to make its consumers arrive safely at home after drinking. We developed The Beer Turnstile. A new underground turnstile for which the ticket was an empty Antarctica beer can. Via optical reading, the can was scanned and the passage freed. The person just needed to save the last beer can and use it to get home safely.

Ambient advertisement created by BBDO, Brazil for Antarctica Beer, within the category: Alcoholic Drinks.

Advertising Agency: AlmapBBDO, Brazil
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Highest Rated

morse's picture

Amazing. Very cool!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture

Amazing. Very cool!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackFlash's picture

smart engagement.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

kleenex's picture

Brilliant!!!

kleenex
Activity Score 51763
Web Designer/Developer
Troll's picture

Cool.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Seniort's picture

Well Done!

Seniort
Activity Score 18
Copywriter |

Proudly bringed to you by my mother.

rrgoto8's picture

Nice! Wanna see more of this utilized everywhere

rrgoto8
Activity Score 175
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