GPS Beer

Agency Network: 
June 2011

BEER GPS - Antarctica


Ambient advertisment created by BBDO, Brazil for Antarctica Beer, within the category: Alcoholic Drinks.

Advertising Agency: AlmapBBDO, Brazil
Creative Directors: Marcello Serpa, Luis Sanches, Renato Fernandez
Copywriters: Pedro Paes, Fábio Ozório
Art Directors: Denis Peralta, Tiago Pinho

Comments (12)

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Highest Rated

CrackerJackFlash's picture
Activity Score 19599

I'm digging it.

DBB's picture
Activity Score 1216

Hey, in the end, it's just a sign...
loved the case and everything.

Rabubi's picture
Activity Score 560

That's the genius. It's just a sigh. Not fancy digital crap. Just a sign. Clever.

CrackerJackFlash's picture
Activity Score 19599

I'm digging it.

Ordozgoiti's picture
Activity Score 235

How exactly is a sign clever or case-worthy? It's not simple, it's obvious and irrelevant. How is this any different from those guys in festivals carrying around a backpack filled with beer and a flag with a light on it? In that it says "GPS?

Come on, really???

Galo's picture
Activity Score 446

It's not because it's a sign or there is GPS written. The cleverness is about solving a problem. They needed to sell beers during carnival time, so instead of taking the product to the consumer (wich is hard when you have to dig your way in such crowds), they made the consumer go for it. And of course, they made the brand a significant presence in the event. This strategy is totally eye catching, specially in an event where people have too much to look at. ;)

Ordozgoiti's picture
Activity Score 235

I'm not saying it doesn't work, I'm just saying it's the oldest trick in the book. Actually, it probably doesn't even count as a trick. You're selling something amidst a large crowd, you get a large sign, a flag or whatever. It's like making a case study for an "OPEN/CLOSED" sign on the front of a store. It works, sure, but it's not precisely news...

werbefuzzi35's picture
Activity Score 97


Diplodokus's picture
Activity Score 1819

Nothing new.

thedesignaddict's picture
Activity Score 5403

Nothing new, that's for sure.

joaocoliveira's picture
Activity Score 15

Old is the new New.

Don't you get it?
It's not about being fresh. It's about selling beer.

Almap did it again.

Fera Groove's picture
Fera Groove
Activity Score 205

I wish I did this...

Ordozgoiti's picture
Activity Score 235

Ok, so in the end what you're saying is that advertising is useless. No need for anything clever, original or enganging. Actually, this would probably be a lot better if the sign read "BEER" with the price in really large print underneath.

Seriously, this is depressing.