Woman in a suitcase

Agency Network: 
December 2009

Ambient advertisment created by Serviceplan, Germany for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Copywriter: Nicolas Becker
Art Directors: Christian Sommer, Ivo Hlavac
Account Supervisors: Michael Freitag, Britta Christoph

Comments (14)

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funky_frogii's picture
Activity Score 2538

the suitcase should not open by public....nice one

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Hibon's picture
Activity Score 3734

very intersting... (what must we do today to be seen by media).

Simple ideas are the best !

nepstein's picture
Activity Score 197

Really cool way to garner public attention. Unfortunately, the audience is fairly small.

macluvin's picture
Activity Score 397

The publicity they got from this stunt was probably worth more than the stunt itself. As small as it may seem, I think it was very effective. Bravo.

tirthomitro's picture
Activity Score 2758

great idea....
no doubt!!

they showed me a picture & i laughed
dignity has never been photographed

germanhudders's picture
Activity Score 336

Jaw-dropping, risky but great

amchamas's picture
Activity Score 92

great idea. however. i think the model is the wrong fit. these are woman who are drugged so bad that they become nothing but a shell. the model should have that same empty and sad expression

chris myles's picture
chris myles
Activity Score 429

the creative and the proposition met the objectif.

CurryJ's picture
Activity Score 953

I think this works better...simpler and more powerful

I think; therefore I am

rolling.stone's picture
Activity Score 2741



~ Quite obviously, I have gathered no moss ! ~

Fridgerator's picture
Activity Score 458

I don't know about you guys, but for a company that speaks volumes about helping people; to "force" (in their own words) a real woman into a suitcase at an airport to get this message across takes it a bit too far, don't you think?

I feel that a vinyl sticker on a suitcase would create roughly the same impact and attention from travelers at the airport. The idea is great, but I would really rethink the execution on this one.

The concept is only as good as the execution.

thedesignaddict's picture
Activity Score 5403

"...rethink the execution on this one..."

You must be kidding. The medium IS the message in this communication. You're clearly clueless.

IRONWORKS's picture
Activity Score 222

Great idea!

cagkanyuksel's picture
Activity Score 592