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Promises Don't Feed

Agency Network: 
Published/Aired: 
August 2010

Description

Ambient advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: DDB Budapest, Hungary
Chief Creative Officer: Peter Tordai
Group Creative Heads: Rodrigo Fernandes, Laszlo Hevesi
Art Directors: Carlos Ramas, Guilherme Somensato, Rodrigo Fernandes
Copywriter: Giovanni Pintaude
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Guest's picture

im not gonna click the web site when im done with my meal
useleess

Guest
LeroyChristian's picture

you re not the target audience then

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Guest's picture

SO GOOOOOOOOOOD!!!!

Guest
Guest's picture

superab ad congrats dnt have any words to appreciate it good work guys

Guest
Guest's picture

Well conceived idea. Makes an impact. But does it resonate with the people it needs too? Do rich people eat off paper plates? Do people who can truly affect change gain exposure to this type of thing? I wonder...

Life after marketing...
search deafamous dot ca

Guest
Guest's picture

but this isn't for rich people, they are asking for signatures not donations

Guest
Guest's picture

This is great!!!!

Guest
CrackerJackFlash's picture

good job

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

Guest's picture

godddddddddddddddddddddddd
filicitations pour ta publicite
mignez

Guest
Duckman's picture

"Striking message"? come on...

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

Guest's picture

I found it striking. Maybe I'm more sensitive to this "kind of issue" than you... Like it.

Guest
Guest's picture

me gusta mucho!!

Guest
shortafella's picture

good point. nicely thought and executed

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Wordnerd's picture

huh? now amnesty is fighting hunger as well?
good idea.

(i'm resisting making a pun about hungary now. but it's hard)

Wordnerd
Activity Score 6692
Copywriter
Cheerriiee's picture

This is so GREAT, i love Amnesty International campaigns!

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

Good!!!!

Guest
Guest's picture

The creativity in this execution is the placement on the plate that is revealed once the food on top has been eaten. It has certainly been done before which makes me wonder why some of you are so enthralled with this.

Do we really need a 2 minute case study for 1 simple execution of an ad written on a plate?

This is your typical average idea that is masked with a pretty good(not great) case study to convince people it's bigger than it is.

How many people are going to read the web address of a filthy paper plate and type it into a web browser? Not very many. It will be forgotten as soon as the plate hits the inside of the trash can.

Guest
Guest's picture

I have never seen something like this before.

And I believe people would remember the web address in the same way I believe people remember a product after reading a newspaper ad. Don't you believe in advertising?

Guest
Guest's picture

Agencies do case studies because is a requirement from advertising festivals. So, to answer your question: "yes it is really needed to do a 2 minute case study".

Guest
bossman's picture

.

bossman
Activity Score 48
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