Human is not a machine

Agency Network: 
December 2010

We created an ambient advertising for International Migrants Day, 18th December 2010 to inform the public about the reality of migrant workers with Amnesty International Korea. Many migrant workers enter S. Korea to work. However, Their employers treat them like working machines and forfeit their human rights. Thus, we made life-size boxes used for packing goods and informed the public about the reality in a guerrilla-fashion.

Ambient advertisment created by supernormalvoice, South Korea for Amnesty International, within the category: Public Interest, NGO.

We are migrant workers, not imported machines
Migrant workers are also human beings

Advertising Agency: supernormalvoice, Seoul, South Korea
Account Executive: Saeyoung Kim
Creative Director: Swan Song, Saeyoung Kim
Art Director: Swan Song
Copywriter: Saeyoung Kim
Illustrator: Jaeyoung Sohn
Photographer: Ernest

Comments (13)

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Highest Rated

Cookie_Monster's picture
Activity Score 643

It's nice, but lacks something

thedesignaddict's picture
Activity Score 5403

Really nice way of communicating the message.

LeeHarvey's picture
Activity Score 3045

And now we wait for the first smart ass to use 'out-of-the-box-thinking' in his comment. I mean the second smart ass...

mdb1974's picture
Activity Score 411

Nice, fresh, relevant.

morse's picture
Activity Score 18024

Nice ambient idea. I didn't think there is such a problem in S. Korea.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

dadada's picture
Activity Score 1720

not very creative i think

Everybody is creative, be yourself.

Glut's picture
Activity Score 3935

Not creative nor clever. Unfortunately this problem is still a truth, but it has been communicated many times before in the past an in betters ways.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

You had me at Swan Song. :)

The Jobless Writer
Will Think for Salary

jackblack's picture
Activity Score 2357

Interesting stunt.

Roshan Quintus's picture
Roshan Quintus
Activity Score 667

I like it. and i think super execution. clever idea. at least general public will feel abt the issue.

bite me

Cookie_Monster's picture
Activity Score 643

It's nice, but lacks something

pitted prunes's picture
pitted prunes
Activity Score 216

average idea..

visual execution/art direction of human illustration isn't impressive at all. human + hammer + electrical plugs; trying too hard to force the msg across..

LeroyChristian's picture
Activity Score 392

super like

dsklan's picture
Activity Score 1926

na, its just a poor rip-off from the "woman in suitcase" by serviceplan!!