Agency Network: 
November 2010
Amnesty International Ambient Ad -  Fence


Brothers and Sisters creative team Lisa Jelliffe and Kirsten Rutherford have teamed up with the anonymous German street art collective Mentalgassi, to create art installations for Amnesty International. We’ve called the installations ‘Making the invisible visible’. They highlight the case of Troy Davis, a man who has been on death row for 19 years in the USA, despite serious doubts about his conviction. The posters are displayed on fence railings. Front on, you see nothing but bars. Troy’s face only becomes visible from an angle. Please help save Troy from being executed.

Ambient advertisement created by Brothers and Sisters, United Kingdom for Amnesty International, within the category: Public Interest, NGO.


Making the invisible visible

Advertising Agency: Brothers And Sisters, London, UK
Creatives: Mentalgassi, Kirsten Rutherford, Lisa Jelliffe
Production: Mentalgassi
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dipodipe's picture


Activity Score 4
Glut's picture

Clever. Very smooth the link between the concept and the use of the bars.

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Guest's picture

This is awesome

Guest's picture

This is pure genius! Wish I had thought of it before. Congrats!

everartz's picture

this is really cool!!

Activity Score 7613
Art Director |

| everartz |

New Nice and Fun's picture

Very nice!

New Nice and Fun
Activity Score 377
Guest's picture

Oh look, there's some cool street art. Lets rip it off for an idea. I know, what about charity? Thats always easy.

Guest's picture

The street artists who are known for the 'cool street art' are a major part of this project. It wouldn't have happened without their collaboration. Take a look at the credits. Take a look at their site ( or their facebook to see how behind the project they are. Ripped off? No.
And since you have enough time to leave a comment, why don't you visit and sign the petition to stop Troy's execution? Easy? No. But thankfully, 60,000 people have learnt about his case in just over a week thanks to this project.

Guest's picture

Appropriation is a large and legitimate part of advertising, and art for that matter.

Cookie_Monster's picture

Very clever. And somehow scary

Activity Score 643
Guest's picture

This idea was already done for dr. best "zwischenzahn" toothbrushes that works like dental floss

jackblack's picture

Strange. Scary. I guess could be effective.

Activity Score 2357
Art Director
morse's picture

Must be fun to see this suddenly. Nice.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

himanshu prabhakar's picture


himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

Like... Like... Like... WOW!

Guest's picture

Poster behind the bar is done by TBWA Paris long back by Erik Vervroegen and team. But making the invisible visible might be a good touch...... But I don't know... would have work better for HBO horror month.

Guest's picture

Love the execution! Amazing! Will sign the petition now.

Oblabla's picture

a big thumb up!

Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

thedesignaddict's picture

Pretty good!

Activity Score 5403
Art Director at Freelance
NicholeP's picture

pretty impressive. good work

Activity Score 115