November 2010

Brothers and Sisters creative team Lisa Jelliffe and Kirsten Rutherford have teamed up with the anonymous German street art collective Mentalgassi, to create art installations for Amnesty International. We’ve called the installations ‘Making the invisible visible’. They highlight the case of Troy Davis, a man who has been on death row for 19 years in the USA, despite serious doubts about his conviction. The posters are displayed on fence railings. Front on, you see nothing but bars. Troy’s face only becomes visible from an angle. Please help save Troy from being executed.

Ambient advertisment created by Brothers and Sisters, United Kingdom for Amnesty International, within the category: Public Interest, NGO.

Making the invisible visible

Advertising Agency: Brothers And Sisters, London, UK
Creatives: Mentalgassi, Kirsten Rutherford, Lisa Jelliffe
Production: Mentalgassi

Comments (20)

Log in or register to post comments
dipodipe's picture
Activity Score 4


Glut's picture
Activity Score 3935

Clever. Very smooth the link between the concept and the use of the bars.

Guest's picture

This is awesome

Guest's picture

This is pure genius! Wish I had thought of it before. Congrats!

everartz's picture
Activity Score 7613

this is really cool!!

| everartz |

New Nice and Fun's picture
New Nice and Fun
Activity Score 377

Very nice!

Guest's picture

Oh look, there's some cool street art. Lets rip it off for an idea. I know, what about charity? Thats always easy.

Guest's picture

The street artists who are known for the 'cool street art' are a major part of this project. It wouldn't have happened without their collaboration. Take a look at the credits. Take a look at their site ( or their facebook to see how behind the project they are. Ripped off? No.
And since you have enough time to leave a comment, why don't you visit and sign the petition to stop Troy's execution? Easy? No. But thankfully, 60,000 people have learnt about his case in just over a week thanks to this project.

Guest's picture

Appropriation is a large and legitimate part of advertising, and art for that matter.

Cookie_Monster's picture
Activity Score 643

Very clever. And somehow scary

Guest's picture

This idea was already done for dr. best "zwischenzahn" toothbrushes that works like dental floss

jackblack's picture
Activity Score 2357

Strange. Scary. I guess could be effective.

morse's picture
Activity Score 18024

Must be fun to see this suddenly. Nice.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471


Himanshu Prabhakar

Guest's picture

Like... Like... Like... WOW!

Guest's picture

Poster behind the bar is done by TBWA Paris long back by Erik Vervroegen and team. But making the invisible visible might be a good touch...... But I don't know... would have work better for HBO horror month.

Guest's picture

Love the execution! Amazing! Will sign the petition now.

Oblabla's picture
Activity Score 298

a big thumb up!

thedesignaddict's picture
Activity Score 5403

Pretty good!

NicholeP's picture
Activity Score 115

pretty impressive. good work