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Agency Network: 
Published/Aired: 
May 2008
Amnesty International Ambient Ad -  Biscuit

Description

Ambient advertisement created by Grey, Hong Kong for Amnesty International, within the category: Public Interest, NGO.

Caption

Is there only one use for this rope?
Unfasten the prisoner and support abolishing the death penalty.

Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Ivy Lee
Art Directors: Ivy Lee
Copywriter: Danny Chan
Illustrator: Kato Tsang
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Highest Rated

Rachel.Mann's picture

Boo.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Alistair C.'s picture

cute as an awareness gimmick, but from a strategy pov i don't think money are the solution for aboloishing the death penalty.

Alistair C.
Activity Score 692
Copywriter
Rachel.Mann's picture

Boo.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

capywriter's picture

So you save the hangman by untieing the rope... and then you eat him? Now that's cruel :) At least you can do 'fun' stuff with the rope...

capywriter
Activity Score 5509
Copywriter at Freelance
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