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Agency Network: 
Published/Aired: 
March 2013
American Family Insurance Ambient Ad -  Höm Insvurannss

Description

Brief: To promote home insurance services.
 
Insight: People do not believe that something might happen to their property to the bitter end. Burglary, break-in, flood or fire – they always take us by surprise.
 
Idea: In order to demonstrate the suddenness of a flood we use the IKEA shop, whose customers are used to the fact that everything is perfect there. We “flood” one of the rooms of the display area and hang a price list describing the services of the insurance company.

Ambient advertisement created by MADS, Russia for American Family Insurance, within the category: Finance.

Caption

Insure your home against surprises

Advertising School: MADS, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Copywriter: Ilya Torgovnikov
Art-director: Mitya Katkin
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Highest Rated

stickynotes's picture

nice idea. but the execution doesn't look like they did it for real

stickynotes
Activity Score 1094
kleenex's picture

Good idea.

kleenex
Activity Score 51815
Web Designer/Developer
stickynotes's picture

nice idea. but the execution doesn't look like they did it for real

stickynotes
Activity Score 1094
robinstam's picture

Actually, it can't be made for real because the international policy of IKEA forbids to change the roomsets (I've worked for IKEA so that's why I know). But maybe this is a print ad or a big poster so it looks like it's a showroom at IKEA.

robinstam
Activity Score 215
Miami Ad School
PierrePoch's picture

Fake!!!!

PierrePoch
Activity Score 46
Creative Director at Conectart Group
ankitadv's picture

nice ad good

ankitadv
Activity Score 818
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