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Razor

Agency Network: 
Published/Aired: 
February 2008
AMAM Ambient Ad -  Razor

Description

Ambient advertisement created by BBDO, Spain for AMAM, within the category: Public Interest, NGO.

Caption

Every year two million girls worldwide are unable to avoid genital mutilation.

Advertising Agency: Contrapunto BBDO, Barcelona, Spain
Creative Directors: Tomas Oliva, Carlos De Javier
Art Director: Lucas Jatobá
Copywriter: Marta Caseny
Photographer: Eduardo Colesi
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Highest Rated

simon.gross's picture

Nice idea. It would make people uncomfortable for sure, but that's probably a good thing.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Willey's picture

ouch! that would be scary to wear!!

Willey
Activity Score 140
Graphic Designer
shrrr's picture

excellent !!! chapeau bas :)

shrrr
Activity Score 69
creative/copywriter ; BBDO Cairo
mark.brando's picture
mark.brando
Activity Score 20
Strategy Manager |

GuerrillaTV - www.youtube.com/trzeciii - The movie channel about Alternative Marketing, Marketing of Experiences - Guerrilla, Viral, Buzz marketing and Ambient Media and Public Relations

www.guerrilla-marketing.pl

juandedios's picture

Wow,quelle idée géniale malgré le fait que ça fait en peu peur la campagne a été un succès!!! et sinon les ventes ???

Juan de Dios
VANKSEN GROUP

juandedios
Activity Score 6
Vanksen Group |

Juan de Dios GOMEZ JUAREZ
VANKSEN GROUP | Brand Communication Services

krautland's picture

that certainly gets your attention. nice work.

krautland
Activity Score 3216
Art Director at erm... no calls please.
NatalieM's picture

Yeesh!

Would a store be the right place for this message? Though it is a strong one and a needed education at that, I don't think retailers would be as supportive as you would hope.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Crisp One's picture

you could put a finger in mens underwear to remind them to get their prostate checked.

...hey these are the jokes people

Crisp One
Activity Score 2005
Other at New York
mj27's picture

This work was SHORLIST ON CANNES Lions 2008, Media Lions.

mj27
Activity Score 15
simon.gross's picture

Nice idea. It would make people uncomfortable for sure, but that's probably a good thing.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Guest commenter's picture

Wake up people and educate yourself. Female circumcision shouldn't be fought, but encouraged. Removal of the offensive organs is a positive step in preventing immoral behavior such as pre-marital sex.

Guest commenter
Crisp One's picture

wow dude.....

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

So sign up to have your penis removed...

Guest commenter
Guest's picture

You and everyone who holds this belief should be shot.

Guest
Guest's picture

These are pointless, because do you really think the doctor's who forcibly clip clits or do whatever else it is to mutilate female genitalia are gonna reconsider what they're doing when they pull these off?

This is shameless marketing. Nothing to see here, move along.

Guest
Guest's picture

Baby boys can't avoid genital mutilation either. Let's put an all out ban on cutting baby genitals regardless of gender.

Guest
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