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Agency Network: 
Published/Aired: 
August 2008
Allan Gray Ambient Ad -  Puzzle

Description

Ambient advertisement created by King James, South Africa for Allan Gray, within the category: Finance.

Caption

Purpose is nothing without patience.

Advertising Agency: King James Advertising, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director / Copywriter: Devin Kennedy
Art Director: Damian Bonse
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Mr.Ozzy's picture

Bad photoshop.

Mr.Ozzy
Activity Score 33
Opus |

Hell Yeah!

sloppy4's picture

what photoshop? it's random photos of a billboard.

sloppy4
Activity Score 1492
SeanMartin's picture

It's a concept that should have been pushed a little further -- from the freeway, are you actually going to see the fact that it's a jigsaw puzzle? Somehow, I kinda doubt it.

SeanMartin
wgeddes's picture

i think it's meant to take a few days or weeks to put together.

wgeddes
Activity Score 298
Art Director
nemesis's picture

This is just tossing around the "bad photoshop" line too lightly.

nemesis
Activity Score 765
Creative Director
capywriter's picture

I wonder how many days it took them to make this. If it lasted for example 2 weeks... people passing by regularly would see this billboard evolve little by little. Than it would be a good idea.

capywriter
Activity Score 5509
Copywriter at Freelance
Crisp One's picture

AGREED

Crisp One
Activity Score 2005
Other at New York
nemesis's picture

I think it's a good idea, but it works only if these guys are there putting it together "live" for the people to see.

nemesis
Activity Score 765
Creative Director
redlightman's picture

I like the ad

redlightman
Activity Score 32
S%S |

------Sex Sells-----

MCP's picture

The ad was built up over several weeks, so yes, people would know it was puzzle pieces.

MCP
Activity Score 231
Copywriter
the Pun-isher's picture

Nice. Not new though.
Amstel Lager did a similar "puzzle billboard",There tag line was" Slow brewed, extra matured" Can't find the link right now.

the Pun-isher
Activity Score 228
all brand no flakes
sneakyhands's picture

when the last piece is in... bring on the spray paint!

obviously needs to be in high traffic area as it will only make sense to those exposed multiple times. also, it's hard to read. the tag looks like a smudge on the bottom right image.

sneakyhands
Activity Score 1857
Copywriter
gbl's picture

Nice idea and copy. Agree with capywriter, but the pieces size should be bigger anyway.

gbl
Activity Score 451
Copy
chyrag's picture

stupid... who will even realise its a puzzle?
imagine glancing at it once while you're driving by in your car at 60 kmph...

Today I have seen Lao-tzu and can only compare him to the dragon.

chyrag
Activity Score 48
Client Servicing |

Today I have seen Lao-tzu and can only compare him to the dragon.

mark3r's picture

Its a good concept. The execution maybe needed a little more work and thought.

mark3r
Activity Score 1949
Art Director at Scout
vvhisky's picture

love it... inspiring to me.

vvhisky
Activity Score 116
savitzky brand building/associate creative |

for a "no copy/paste" world day.

stitchy's picture

i think they wasted a pretty good time on an art that could ve been replaced by a print...
its a great effort, but still PUZZLE on a billboard!! u guys r crazy

stitchy
Activity Score 779
creative design
Guest's picture

! shit ! Where was your creative director ? DO YOU HAVE ONE ??!!!

Guest
Guest's picture

This ad is pretty boring ...

Guest
Guest's picture

excuse for a minute i will go and throw up !! GUYS THIS IS TERRIBLE !

Guest
Guest's picture

BULL SHIT !

Guest
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