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Puzzle

Agency Network: 
Published/Aired: 
August 2008
Description: 

Ambient advertisment created by King James, South Africa for Allan Gray, within the category: Finance.

Purpose is nothing without patience.

Advertising Agency: King James Advertising, Cape Town, South Africa
Executive Creative Director: Alistair King
Creative Director / Copywriter: Devin Kennedy
Art Director: Damian Bonse

Comments (21)

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Mr.Ozzy's picture
Mr.Ozzy
Activity Score 33

Bad photoshop.

sloppy4's picture
sloppy4
Activity Score 1492

what photoshop? it's random photos of a billboard.

SeanMartin's picture
SeanMartin

It's a concept that should have been pushed a little further -- from the freeway, are you actually going to see the fact that it's a jigsaw puzzle? Somehow, I kinda doubt it.

wgeddes's picture
wgeddes
Activity Score 298

i think it's meant to take a few days or weeks to put together.

nemesis's picture
nemesis
Activity Score 765

This is just tossing around the "bad photoshop" line too lightly.

capywriter's picture
capywriter
Activity Score 5509

I wonder how many days it took them to make this. If it lasted for example 2 weeks... people passing by regularly would see this billboard evolve little by little. Than it would be a good idea.

Crisp One's picture
Crisp One
Activity Score 2005

AGREED

nemesis's picture
nemesis
Activity Score 765

I think it's a good idea, but it works only if these guys are there putting it together "live" for the people to see.

redlightman's picture
redlightman
Activity Score 32

I like the ad

MCP's picture
MCP
Activity Score 231

The ad was built up over several weeks, so yes, people would know it was puzzle pieces.

the Pun-isher's picture
the Pun-isher
Activity Score 228

Nice. Not new though.
Amstel Lager did a similar "puzzle billboard",There tag line was" Slow brewed, extra matured" Can't find the link right now.

sneakyhands's picture
sneakyhands
Activity Score 1857

when the last piece is in... bring on the spray paint!

obviously needs to be in high traffic area as it will only make sense to those exposed multiple times. also, it's hard to read. the tag looks like a smudge on the bottom right image.

gbl's picture
gbl
Activity Score 451

Nice idea and copy. Agree with capywriter, but the pieces size should be bigger anyway.

chyrag's picture
chyrag
Activity Score 48

stupid... who will even realise its a puzzle?
imagine glancing at it once while you're driving by in your car at 60 kmph...

Today I have seen Lao-tzu and can only compare him to the dragon.

mark3r's picture
mark3r
Activity Score 1949

Its a good concept. The execution maybe needed a little more work and thought.

vvhisky's picture
vvhisky
Activity Score 116

love it... inspiring to me.

stitchy's picture
stitchy
Activity Score 779

i think they wasted a pretty good time on an art that could ve been replaced by a print...
its a great effort, but still PUZZLE on a billboard!! u guys r crazy

Guest's picture
Guest

! shit ! Where was your creative director ? DO YOU HAVE ONE ??!!!

Guest's picture
Guest

This ad is pretty boring ...

Guest's picture
Guest

excuse for a minute i will go and throw up !! GUYS THIS IS TERRIBLE !

Guest's picture
Guest

BULL SHIT !

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