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Listen to your conscience

Agency Network: 
Published/Aired: 
June 2011

Description

Ogilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message.

Ambient advertisement created by Ogilvy, New Zealand for All Good, within the category: Food.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Damon O'Leary
Creative: Freddie Coltart, Matt Williams
Account Manager: Amy Dufty
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Highest Rated

kleenex's picture

Liked it and it worked out for the company selling the bananas.

kleenex
Activity Score 51078
Web Designer/Developer
Glut's picture

clever, very appropriate

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
kleenex's picture

Liked it and it worked out for the company selling the bananas.

kleenex
Activity Score 51078
Web Designer/Developer
sirvan's picture

Great in-store device, but pretty weak copy.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Bob.C's picture

Love the technology, so many possibilities and so much fun. The copy seems very obvious, maybe using the voice inside your head to create a feel good factor for buying or other motivation would have a longer term impact.

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

mikey mugambi's picture

Great use of technology...

mikey mugambi
Activity Score 69
Imagine IMC
sukhdev's picture

i agree Great use of technology..

sukhdev
Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
Hallo9000's picture

How does the technic work ? That only the one person on the button hears it ?

Hallo9000
Activity Score 4
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