April 2014

The Lucky Juice machine will dispense special blends to passers by via a colourful game of chance. Visitors simply insert 3 x £1 coins into the machine in exchange for a spin. Every spin is a winner, but luck will decide the fresh and fruity results – animated spinning wheels pick a combination of three sometimes surprising ingredients – which are hand delivered through the window in a glass bottle. With visuals inspired by fruit machine imagery, the installation puts a fun new spin on making a healthy choice. All juices are made from 100% natural ingredients and blended fresh at the Shoreditch location each day. Fans can share the juicy fun by tagging @wkluckyjuice on Instagram and Twitter.

Ambient advertisment created by Wieden + Kennedy, United Kingdom for Ali Baba Juice + Matcha, within the category: Non-Alcoholic Drinks.

Hello gambler. Welcome to Lucky Juice. Here's how to play:
1. Put your money in.
2. Stand back and let luck decide the contents of your juice.
3. Collect your winning juice.
Please gamble responsibly, but don't worry, it's only juice.

Advertising Agency: Wieden+Kennedy, London, UK
Creative Directors: Toby Treyer-Evans, Laurie Howell, Laura Barker
Illustrator: Sam Coldy
Fims & Photography: Oskar Proctor
Animations: Hans Lo
Sound Design: Wave

Comments (1)

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damnson's picture
Activity Score 11517

I like it. There should be a video for this one.

An axe murderer of ads.