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Car sale noticeboard

Agency Network: 
Published/Aired: 
January 2010
Alfa Romeo Ambient Ad -  Car sale noticeboard

Description

Alfa Romeo helps other people sell their cars. Sales promotion campaign is Belgium. Alfa Romeo was now so cheap that people will want to get rid of their current wheels pretty soon. So Alfa Romeo converted bus shelters into free classified ad hoardings. Within days the poster sites were completely full.

Ambient advertisement created by Duval Guillaume, Belgium for Alfa Romeo, within the category: Automotive.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Client contact: Alexandre De Preter
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins, Katrien Muller
Copywriter: Philippe Blondé, Henry Scott
Graphic design: Wim Sels
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HelloJimmy's picture

nice way

HelloJimmy
Activity Score 24
Art Director at student
Blackvertising's picture

Very smart and surprising way to say it.

Blackvertising
Activity Score 35
Art Director
jackmancer2017's picture

Hehe, nice idea but running the risk of people hanging up Alfa's ;p

jackmancer2017
silvi's picture

Wonderful idea!

silvi
Activity Score 4172
Copywriter
brandingworthspreading's picture

Very nice. A lot better than their typical billboards.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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red-red's picture

smart

red-red
Activity Score 66
Creative Director
Maxchan2000's picture

If Alfa is so cheap, why would there be 2nd hand car buyer? The 2nd hand car buyer would have buy a brand new cheap Alfa instead.... :P

Maxchan2000
Activity Score 55
Art Director |

Max Chan
Art Director
Hp:+65 96828661

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