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Is this what you smell like?

Agency Network: 
Published/Aired: 
May 2013

Description

Alerj, Legislative Assembly of Rio de Janeiro, wanted to show smokers how unpleasant their smell is to non-smokers, thus promoting reflection on their part and hopefully leading them to stop smoking. Thus, instead of talking about death, cancer and all the most common methods used to discourage this habit in the past, we went directly for every person’s weakness: self-esteem.

Ambient advertisement created by Staff, Brazil for Alerj, within the category: Public Interest, NGO.

Advertising Agency: Staff Brasil, Rio de Janeiro, Brazil
Creative Directors: Paulo Castro, Neca Bohrer
Art Director: Marcos Becker
Copywriter: Jorge Barros
Graphic Producers: Márcio Baptista, Ronaldo Las Casas
Account Manager: Rafaella Eyer
Account Supervisor: Daniela Autran
Art Buyer: Erika Ataide
Advertiser's Supervisor: Luisi Valadão
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Highest Rated

Peter Frank's picture

zzzZZzzZzZ

Peter Frank
Activity Score 532
kleenex's picture

I liked the concept.

kleenex
Activity Score 51126
Web Designer/Developer
Peter Frank's picture

zzzZZzzZzZ

Peter Frank
Activity Score 532
uncertaintly's picture

wake up.

uncertaintly
Activity Score 223
Jackbr's picture

hummm...

Jackbr
Activity Score 1500
Art diretor |

JackBR

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