Smoke alarm battery decorations

Agency Network: 
December 2009

Residential fires increase dramatically over the holidays. We partnered with Christmas tree lots to hang fire safety-themed decorations on trees throughout the lot. The decorations contained a free 9V battery to refresh their smoke alarms.

Ambient advertisment created by Red, Canada for Alberta Fire Prevention, within the category: Public Interest, NGO.

A safe holiday starts with this.
Holiday season is fire season. Your best defence is a working smoke alarm. Install this battery, test the alarm and happy holidays!

Advertising Agency: RED The Agency, Edmonton, Canada
Creative Director: Ryan Kelly
Art Director: Dennis Lenarduzzi
Copywriter: Ryan Kelly
Designer: Nigel Hood
Account Supervisor: Alana Williams

Comments (3)

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morse's picture
Activity Score 18024

It's good, but it would've been even cooler if they gave away small smoke detector ornaments.

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J Designer's picture
J Designer
Activity Score 2420

I agree - small smoke detector ornaments would have been awesome

rolling.stone's picture
Activity Score 2741

what about cost


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