World Water Day

Agency Network: 
March 2012

On the occasion of World Water Day (22 March), we came up with this idea to tackle the problem right at the source. We created a sticker (shown in the picture) to persuade people not to drain the planet. Whenever someone came to use the tap, he/she was reminded of what might happen if the world’s water resources dried up.

Ambient advertisment created by Y&R, United Arab Emirates for Al Ain Zoo, within the category: Recreation, Leisure.

Stop draining the planet. Use water wisely.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Art Director: Anoop Chandran
Copywriter: Adnan Khalid
Photographer: Abdul Nasser
Illustrator: Sunil Das
Additional credits: Rouba El Lababidi, Ali Zayat , Maher Daouk, Pramod K R

Comments (10)

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Highest Rated

ItMatters's picture
Activity Score 2167

Message delivered straight and great.

ilovegreatads's picture
Activity Score 312

Well intentioned, hard working metaphor, but sort of misses the mark. Wash basins do get crazed, as does a lot of ceramic stuff we see in daily life.

ItMatters's picture
Activity Score 2167

Message delivered straight and great.

wave's picture
Activity Score 471


Meow Me's picture
Meow Me
Activity Score 62

Intelligent and smart

kleenex's picture
Activity Score 50174

Love it.

TexasH's picture
Activity Score 365

I like it but in the same time, i'm a bit confused here.
Dry is bad, because it means ground has no water anymore.
But, in a way, here dry is good, because it would mean that people don't waste the water.

I know what they tried to do. But when you think about it, it's not 100% logical.

And also, i'm pretty sure washing his hands in the Zoo isn't the biggest waste of water in Dubai...the zoo itself is a better problem to start with... :)

gonndo's picture
Activity Score 1094

You have to be careful with the stickers, otherwise it could look just like an old, ruined tap...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

m-adman's picture
Activity Score 185

haha love the comments, like the idea but I don't think wash basins are the main problem in UAE. I lived there for 5 years and trust me there are water fountains in the middle of the desert.

spears ava's picture
spears ava
Activity Score 206


karruza's picture
Activity Score 288

a very nice ambient, used spots but great, fresh idea!