World Water Day

Agency Network: 
March 2012


On the occasion of World Water Day (22 March), we came up with this idea to tackle the problem right at the source. We created a sticker (shown in the picture) to persuade people not to drain the planet. Whenever someone came to use the tap, he/she was reminded of what might happen if the world’s water resources dried up.

Ambient advertisement created by Y&R, United Arab Emirates for Al Ain Zoo, within the category: Recreation, Leisure.


Stop draining the planet. Use water wisely.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Zorzi El Hoyek
Art Director: Anoop Chandran
Copywriter: Adnan Khalid
Photographer: Abdul Nasser
Illustrator: Sunil Das
Additional credits: Rouba El Lababidi, Ali Zayat , Maher Daouk, Pramod K R
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Highest Rated

ItMatters's picture

Message delivered straight and great.

Activity Score 2167
ilovegreatads's picture

Well intentioned, hard working metaphor, but sort of misses the mark. Wash basins do get crazed, as does a lot of ceramic stuff we see in daily life.

Activity Score 312
Creative Director
ItMatters's picture

Message delivered straight and great.

Activity Score 2167
wave's picture


Activity Score 471
Meow Me's picture

Intelligent and smart

Meow Me
Activity Score 62
Copywriter at RC&M, New Delhi
kleenex's picture

Love it.

Activity Score 52582
Web Designer/Developer
TexasH's picture

I like it but in the same time, i'm a bit confused here.
Dry is bad, because it means ground has no water anymore.
But, in a way, here dry is good, because it would mean that people don't waste the water.

I know what they tried to do. But when you think about it, it's not 100% logical.

And also, i'm pretty sure washing his hands in the Zoo isn't the biggest waste of water in Dubai...the zoo itself is a better problem to start with... :)

Activity Score 365
gonndo's picture

You have to be careful with the stickers, otherwise it could look just like an old, ruined tap...

Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

m-adman's picture

haha love the comments, like the idea but I don't think wash basins are the main problem in UAE. I lived there for 5 years and trust me there are water fountains in the middle of the desert.

Activity Score 185
spears ava's picture


spears ava
Activity Score 206
karruza's picture

a very nice ambient, used spots but great, fresh idea!

Activity Score 288