Advertisement

Aquarium monuments

Agency Network: 
Published/Aired: 
January 2007
Akatu Institute Ambient Ad -  Aquarium monuments

Description

Global warming action by Instituto Akatu. Miniatures of famous monuments were placed inside large aquariums scattered throughout the city, alerting for problems with global warming.

Ambient advertisement created by Leo Burnett, Brazil for Akatu Institute, within the category: Public Interest, NGO.

Caption

Help fight global warming before it's too late.

Advertising Agency: Leo Burnett, Brazil
Creative Director: Ruy Lindenberg
Art Director: Paulo Areas
Copywriter: Guilherme Facci
Log in or register to post comments
A. J. SMITH's picture

Ha ha, this is an example of the fact that you can indeed re-use an old idea (this has been done more or less in a print ad campaign by Diesel - which ran with the line 'ready for global warming' or something)

If its a completely new twist its cool, as is this example.

Bravo

8/10

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Punch's picture

Mmmm! Excelente ejemplo del calentamiento global. Lo lamentable es que no crea sensibilidad de conciencia, sino más bien se convierte en algo divertido.
En ese caso se me cae completamente el concepto.

"Aquí también se opina en español".

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

L.A.lopes4mayor's picture

hahaaa... thats pretty nice!

L.A.lopes4mayor
Activity Score 52
Graphic Designer |

*wala lng nanggugulo lang, ajajaja

DarkSide's picture

...

DarkSide
Activity Score 1066
Other
Mette's picture

Great! I love it..

Mette
Activity Score 4
Copywriter
Mr. Muddy Waters's picture

Take it easy, fellows... there's splish-splash in this great idea. Awards are coming. I feel the groove. Nice idea. Cool execution. Keep on moving!

Mr. Muddy Waters
Activity Score 8
General Manager
JamurPutih's picture

simple sheet...keren! kool!

JamurPutih
Activity Score 263
Art Director |

end of joy, enjoy

Featured Content

Latest Collections

Advertisement