Van der Sar is back

Agency Network: 
April 2012

Van der Sar is back


To launch the new adidas “Ready to Run” campaign in the Netherlands, we brought legendary goalkeeper Edwin Van der Sar back from retirement. We built a special “goal-barge” and gave the people of Amsterdam the chance to score against him, while he was moving along the canals. We teased the happening using Twitter, Facebook, blogs, and the adidas website - the final route of the Van der Sar barge, together with 4 shooting points, was only revealed minutes before start. Each shooting point had 10 balls ready and the first ones to arrive got a chance to shoot. By using the power of social media we made the people of Amsterdam run and gave them the chance to score against one of the best goalkeepers of all time.

Additional credits: Fixers promotion,

Ambient advertisment created by Iris, Netherlands for Adidas, within the category: Fashion.

Advertising Agency: Iris, Amsterdam, Netherlands
Creative Director: Tom Ormes
Art Director: Rachna Dhall
Copywriter: Carlos Pabon
Account Directors: Sharon Sarinas, Mark Brounen

Comments (3)

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KDbranding's picture
Activity Score 78

only top brand can afford to pay for the concept, great job!

kleenex's picture
Activity Score 50502

not bad.

12am's picture
Activity Score 88

i like advertising for such ones