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Gazelle fridge

Agency Network: 
Published/Aired: 
February 2009
Adidas Ambient Ad -  Gazelle fridge

Description

Ambient advertisement created by Y&R, Colombia for Adidas, within the category: Fashion.

Advertising Agency: Pull & Push Y&R, Bogotá, Colombia
Creative Director / Copywriter: Carlos Espinosa
Art Director: Fabián Marrugo
Account Manager: Tulio Jiménez
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mikeelrapido's picture

Great idea!!! Congratulations!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Guest's picture

doesnt really make sense..so its not cool outside the fridge its stored?

Guest
crocodile ghandi's picture

booooring

crocodile ghandi
Activity Score 29
federo's picture

so linear

federo
Activity Score 781
advertising agency
Guest's picture

It's kinda ironic because the gear suppose to keep you cool, so why does it need a fridge to keep the gear cool?

Guest
Guest's picture

the fridge is located in cities where the climate is hot, like 38ºC or 41ºC... this idea have sense, ´cause the product keeps cool in a hot enviroment.

Guest
Guest's picture

Pull & Push lo mejor!!!

Guest
Guest's picture

i used to live in cartagena, it is extremely hot-- if you take that into consideration this is a cool (no pun intended) idea...
the fridge is to make a relation in the mind of the consumer of "cool"--- i think its great, not the best thing ever, but an effective one.

Guest
Guest's picture

muy buen concepto, me encanta.

Guest
opposite of u's picture

so litteral that is anoying...a u give hem 7.7 in total? i'll give it a star, just because it's adidas...

opposite of u
Activity Score 301
copywriter
Guest's picture

Its the best idea i ever seen, sports brands like nike reebook, puma ever makes a concept and idea like that, thats be ORIGINAL!!! and create difference from de competence.

Congrats!!! to Art director, Copy Writer and the Account manager to sell it to de client

Guest
Guest's picture

tooooooooo litteral, first idea!

Guest
Guest's picture

Thats the real significate of a Trade Marketiing Strategy, congratulations to all the team!!

Guest
Guest's picture

Ganamos NOVAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAA.

Guest
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