Holographic Poster

Agency Network: 
April 2010

There was a ballot box in front of the poster of the parathlet. When someone stood exactly in front of the ballot box – that’s when the person was making a donation – the athlete turned into a champion: a laurel wreath on his head and an olimpic medal on his chest appeared.

Ambient advertisment created by age., Brazil for ADD, within the category: Public Interest, NGO.

Our athletes’ performance depends on your donation. Help them.

Advertising Agency: age. comunicações, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Tales Lima, Cristiano Rodrigues, Henrique Mattos, Andre Fukumoto
Copywriter: Charles Faria
Photographer: Alê Torres

Comments (5)

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Highest Rated

Guest's picture

how does this work?

tirthomitro's picture
Activity Score 2758

nice job. but i believe it is a rather costly proposition.

they showed me a picture & i laughed
dignity has never been photographed

Gifted_creative's picture
Activity Score 15

a video would help me to believe that this actually was the case

R U serious's picture
R U serious
Activity Score 418

I've seen those in Vegas... but instead of a box, was a some panties... and instead of the guy, was a girl... hmmm... guess what happened to the girl when i stood right in front?

That was interesting.

Say my name, say my name...

IRONWORKS's picture
Activity Score 222

Nice!! it will capture people attention directly..

Guest's picture

how does this work?