The applauding bus shelter

Agency Network: 
June 2008

Act Now: The applauding bus shelter


The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.

Ambient advertisment created by Marketforce, Australia for Act Now, within the category: Public Interest, NGO.

Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister

Comments (11)

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jazarah's picture
Activity Score 1262

nice :)

Frits Harkema's picture
Frits Harkema
Activity Score 713

It is not bad.

Nanel's picture
Activity Score 283

very nice

Crisp One's picture
Crisp One
Activity Score 2005

its a very cool idea but,

does that happen every time somebody
moves inside the range of the sensor.
I can imagine that would get very
annoying in the morning while people
are waiting for the bus to work.

Tapper's picture
Activity Score 490

can't you australians figure out a more annoying way to say apprethsciation ...

Strip. Strip. Strip.

simon.gross's picture
Activity Score 541

We're working on it.

dansheppy52's picture
Activity Score 398

"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

Wordnerd's picture
Activity Score 6692

that's cute

RoodDood's picture
Activity Score 46

very nice. hopefully the commuters tie the applause back to the ad at the bus stop.

Barbz's picture
Activity Score 93

Very nice!

D.B.'s picture
Activity Score 66

Very cool idea! Everyone loves to be appreciated, and this would get people feeling positive