As LGBT people across the nation celebrate Pride Month and work to change public perspective, the ACLU of Wisconsin is taking a new look at the Badger State’s flag by unveiling an alternative version at pride festivities across the state. By appearances, the front is an official Wisconsin flag – with a sailor and a miner flanking a shield. But on the back, it’s revealed that the sailor and miner are actually holding hands. With the upgrade, the ACLU is sending a strong message that the organization is committed to defending the rights of all Wisconsites. The state’s motto of “Forward” on the flag further plays into the ACLU’s commitment of progressing civil liberties. The work was created, pro-bono, by global marketing agency VML. Miniature versions of the flag were recently handed out along the Milwaukee’s pride parade route and at a booth at Eau Claire’s activities. The flags will also be available at Walworth County’s Pride Fair on Aug. 19 and at Madison’s OutReach Pride Parade & Rally in Madison on Aug, 20.
Ambient advertisement created by VML, United States for ACLU, within the category: Public Interest, NGO.
Global Chief Creative Officer: Debbi Vandeven
Chief Creative Officer, North America: John Godsey
Executive Creative Director, Chicago: Sean Burns
Creative Director / Art Director, Chicago: Jody Spychalla
Production Manager: Lila Knight
Senior Print Production Manager: Freddie Wise
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