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Enjoy the wait

Agency Network: 
Published/Aired: 
October 2010
A book Ambient Ad -  Enjoy the wait

Description

Ambient advertisement created by BBDO, Thailand for A book, within the category: Media.

Advertising Agency: BBDO Bangkok, Thailand
Executive Creative Director: Suthisak Sucharittanonta, Subun Khow
Creative Directors: Chanattapon Tiensri
Art Directors: Korakot Konkaew, Naphol Chantapakorn
Copywriters: Chanattapon Tiensri, Prin U-manetr
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zouz-08's picture

very smart

zouz-08
Activity Score 29
Art Director at VVL BBDO Brussels
Guest's picture

nice! i'd like one indian version too, there's a lot of scope for such ambient campaigns

Guest
Guest's picture

very smart!!! wao ..

Guest
lahaff's picture

The idea with the queue ticket is bloody brilliant!

lahaff
Activity Score 1518
Copywriter
Guest's picture

Brilliant !!!

Guest
Guest's picture

i'm in Bangkok and I've never seen this...

Guest
picky2's picture

a similar idea was done in Holland last year by selexyz bookstores

http://werkvanthijsenmarco.blogspot.com/2010/06/blog-post_24.html

The idea is that every use of media is a new chapter in the story of selexyz. There was outdoor, plastic bags, instore stuff, receipts, radio (audio-book story) etc. Each with a nice story to read to stimulate reading. Not only while you are waiting but everywhere, anytime.

picky2
Activity Score 280
Copywriter
sintra's picture

great idea

sintra
Activity Score 699
Administrative
Guest's picture

so gooddddddd

Guest
HappyHour's picture

If I was waiting for someone who was running late, and they sent me an SMS story to read, I'd punch them in the face.

HappyHour
Activity Score 2381
Guest's picture

So sad to be such a bad attitude person. If some one sent me an SMS story to read while i waiting for them. I would be smile cause at least they feel sorry to be late and worries about i getting bored. This can be an other creative and nice way to say sorry to keep someone waiting. So goooooood

Guest
velle's picture

I wouldn't read an SMS, but then again I might... who knows? Always inundated with unsolicited ads for this, and that thing, so my first reaction would be to ignore wordy sms'... as a reader, and a writer, I source my short stories from the web, and being picky, I always go back to favourite writers, but I know I'd most definitely appreciate the thought, and the clever thinking behind this ad campaign!

velle
Activity Score 1550
Copywriter
CrackerJackFlash's picture

neato

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

RG's picture

Some smart thinking. Congrats.

RG
Activity Score 184
Copywriter |

RG

gonndo's picture

Again, a very clever use of media. Congratulations!!!!!!!!!!!

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

velle's picture

Damn, this is good - people don't read all that much in most parts of Southeast Asia - and by the time they come around to it, they've probably forgotten the pleasure.

velle
Activity Score 1550
Copywriter
Guest's picture

genius!

Guest
N17's picture

massive !

N17
Activity Score 475
Creative Director
getrich_gg's picture

new and brilliant idea!! like it

getrich_gg
Activity Score 50
Graphic Designer at graphic designer in an advertising company
shahid.h's picture

loved it.

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Mottu's picture

Good one

Mottu
Activity Score 37
Graphic Designer at Designer |

mottu

jackmancer2017's picture

Very smart and also very relevant.

jackmancer2017
morse's picture

Great to see such a simple and fitting idea.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Hibon's picture

Simple great idea.

Hibon
Activity Score 3734

Simple ideas are the best !

DBB's picture

This is awesome.

DBB
Activity Score 1216
sxhizo's picture

I'll end up with a collection of tickets by the end. Good idea!

sxhizo
Activity Score 38
Art Director at Lucideas
Ramezani's picture

This ist what i would give gold for. thanks...!!!

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture

this would be perfect in brazil! i believe the average person here doesn't have much reading habits (but should) and has to constantly wait in endless lines ...

Guest
Guest's picture

This is done many years ago by a bookstore at an airport. They've printed segments of books from their shops onto the back of boarding passes. They also did it on the back of receipts and other media.

Guest
Guest's picture

very smart

Guest
Guest's picture

love it, clever!

Guest
Janae's picture

good idea. maybe some people will just sit there and get tickets the whole day. :)

Janae
Activity Score 385
Guest's picture

briliant!! I like this

Guest
maryjohn's picture

Thank's for sharing Brilliant !!!

maryjohn
Activity Score 2
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