The WiFi-Ad

Agency Network: 
December 2012

The WiFi-Ad


When the Swedish mobile operator 3 wanted to promote their "Pocket WiFi", a portable WiFi router, we used an unexpected media channel – WiFi. Today, when almost everyone uses portable devices, a lot of people are also looking for free internet access. We decided to help them at Stockholm Central Station. While waiting for departures and delayed connections a lot of people are using their smartphones, tablets and computers. This is what we did: First, we set up a WiFi hotspot and made it public. Then we named it ”Looking for WiFi?”. When people connected to the network they were redirected to a web page where the local 3 Store asked if it was not about time getting your own WiFi. The message included product information and directions to the 3 Store. Not only did The WiFi-Ad access a free media. The message reached the target audience just as they were looking for WiFi. Only steps away from the store offering the solution.

Ambient advertisment created by MRM, Sweden for 3 Mobile, within the category: Electronics, Technology.

Advertising Agency: MRM Stockholm, Stockholm, Sweden
Creative Director: Johan Blomstrom
Art Director: Christian Soderholm
Copywriter: Fredrik Sundqvist
Account Director: Markus Thiel
Technical Director: Marcus Mackie Johansson
Developer: Alonso Diaz

Comments (4)

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kleenex's picture
Activity Score 50174

Well how many people bought some wi-fi..

adschmad's picture
Activity Score 72
Klara K.'s picture
Klara K.
Activity Score 3343

Something doesn't feel right. It's too intrusive and too invading personal space.

SilnyT's picture
Activity Score 2

I think ad-supported free public WiFi like will be always better. Why bought some device?