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Flying People In New York City

Agency Network: 
Published/Aired: 
January 2012

Description

Ambient advertisement created by Thinkmodo, United States for 20th Century Fox, within the category: Media.

Advertising Agency: Thinkmodo, New York City, USA
Creative Directors: Michael Krivicka, James Percelay
Director / Producer: Michael Krivicka, James Percelay
Editor: Michael Krivicka
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Highest Rated

Eugens's picture

we live in the digital age. the reach of the campaign was through the online talks about it, not through the actual stunt. it's really easy, and more convenient, if you think about it. why buy millions of flying people, then make flyers to explain to the guys on the ground what's going on, when you could do something nice, small, and with huge effects online. I'd bet this will get its fair share of lions.

Eugens
Activity Score 2624
Copywriter
someguy's picture

That's it. Advertising is over. You win. Let's all go home.

someguy
Activity Score 674
StPepper23's picture

brilliant, wonderful, incredible

StPepper23
Activity Score 269
Copywriter
Ordozgoiti's picture

Really impressive.

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
sirvan's picture

Um. Guys? WTF?

Where's the turn? Where's the information? How do they communicate their message to the people who were intrigued by the flying people planes?

There has to be a SELL of some sort. If it doesn't, then it's an arts and crafts project.

Was there some follow up here we weren't shown? A handout? Something???

Sadly, this is either a poorly executed stunt. Or an absolutely terrible case study video.

Which is it?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

simonds08's picture

i first came across this stunt on yahoo's home page which had plenty of mention for both the movie and the agency. the video already has over 5,000,000 views on youtube after being up for only 4 days. if that doesn't constitute a success, than i do not know what does.

simonds08
Activity Score 598
sirvan's picture

"David After Dentist" got 106 million views. And that sure sold a lot of… um…

If you go around proclaiming that views on youtube = success, you don't have long in this business.

Sorry.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

simonds08's picture

there is a key difference and you said it yourself. this video is promoting a product and was created for that particular goal. as i said before, this video appeared (was embedded) on the home page of major news websites with full articles detailing the purpose of the promotion. i imagine the majority of views came from within the pages of such news stories. if you do not think reach=success, you should go back to handing out pamphlets on the street corner.

simonds08
Activity Score 598
Eugens's picture

we live in the digital age. the reach of the campaign was through the online talks about it, not through the actual stunt. it's really easy, and more convenient, if you think about it. why buy millions of flying people, then make flyers to explain to the guys on the ground what's going on, when you could do something nice, small, and with huge effects online. I'd bet this will get its fair share of lions.

Eugens
Activity Score 2624
Copywriter
thedesignaddict's picture

@sirvan

I totally agree. I am still scratching my head. Sure 5.5 million people have seen the film, but were is the communication? Good viral should contain a message. This does not. If you go directly to the youtube film, the following text describes the video;

"Three human shaped RC planes were flown around New York City to create the illusion of people flying. Lots of fun."

This is not advertising, marketing or communication. It's 3 airplane enthusiast having fun on the weekend.

thedesignaddict
Activity Score 5403
Art Director at Freelance
seizedlight's picture

Strongly agree. It is not advertising. Good viral should contain a message. This does not.

seizedlight
Activity Score 16
Saatchi & Saatchi
someguy's picture

The people that see the actual stunt don't really matter in the grand scheme of things. Google "chronicle flying people stunt" and you'll see the amount of earned media this sucker got. This movie is now on the radar of anyone that read those articles.

someguy
Activity Score 674
MicheleVirgilio's picture

great idea and good realization

MicheleVirgilio
Activity Score 2617
Blashyrkh's picture

Just a mastered troll. Didn't know this was advertising.

Blashyrkh
Activity Score 32890
Art Director
kleenex's picture

Although the music was good this whole thing could have been done in less time.

kleenex
Activity Score 51098
Web Designer/Developer
Dharmesh aka danny's picture

A good discussion had taken a new route here. My view: I enjoyed the video, but will not buy this.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

Nike Diesel's picture

I'm thinking the same. PR for PR's sake. Weak connection with the product and brand, if any. If so, I missed it.
Saw it a couple of days ago on a blog and didn't know it was advertising. Have to admit it's a nice idea.

Nike Diesel
Activity Score 13630
Art Director
Nike Diesel's picture

I'm thinking the same. PR for PR's sake. Weak connection with the product and brand, if any. If so, I missed it.
Saw it a couple of days ago on a blog and didn't know it was advertising. Have to admit it's a nice idea.

Nike Diesel
Activity Score 13630
Art Director
Eight's picture

WILD !!!! outstanding.

Eight
Activity Score 148
Production Manager
Manoma's picture

SPLENDID !
And i agree with "someguy"... i go home ;-)

Manoma
Activity Score 1108
Copywriter
Temple's picture

Novel. But it does lack connection.

Temple
Activity Score 11341
Creative Director
ambareeshashirivaram's picture

nice idea for teaser. and very good execution. and it's so effective to get response

ambareeshashirivaram
Activity Score 117
Art Director at Art Director at MuseComm / bangalore |

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